The Coca-Cola system in Tanzania is investing USD 1.94 million to help restore the Ruvu Basin, a vital water source serving Dar es Salaam, the country’s commercial capital of approximately 9 million people, and a lifeline for communities, farms, and businesses across eastern Tanzania.
The initiative focuses on improving water replenishment through nature-based solutions, restoring catchment areas, and supporting more sustainable water management in the Ngerengere catchment of the Ruvu sub-basin. It also aims to strengthen capacity for watershed management, help restore degraded catchment areas and promote water stewardship.
Led by the Global Water Challenge (GWC) and implemented by the International Union for Conservation of Nature (IUCN), in partnership with the Wami-Ruvu Basin Water Board (WRBWB), the project aims to deliver on-the-ground impact, including tree planting and the uptake of more climate resilient livelihood practices, benefiting at least 2,000 farmers.
This work forms part of the Coca-Cola system’s Africa Water Stewardship Initiative, launched in 2024. The initiative represents a nearly USD 25 million investment to help address critical water-related challenges in local communities in 20 African countries by 2030.
“The world is experiencing increased water insecurity, which is evident through water scarcity, with demands for safe, usable water exceeding supply in certain areas and scarcity challenges forecast to increase in the future. The Coca-Cola system intends to continue focusing on promoting water stewardship, increasing water use efficiency, and treating and returning safe water to communities,” said Alfred Olajide, Vice President, Franchise Operations, East and Central Africa at Coca-Cola.
David Chait, Managing Director of Coca-Cola Kwanza added: “As part of the Coca-Cola Beverages Africa group, we have a responsibility to assist those who face water scarcity and to help protect local water resources where we operate, especially in places with the biggest challenges. The Coca-Cola system’s Africa Water Stewardship Initiative aims to help protect and enhance the health of important watersheds and to improve access to water and sanitation services in local communities.”
Charles Oluchina, Country Representative, IUCN Tanzania, said: “We are proud to be the implementing partner, alongside WRBWB, for this project. This initiative is aimed at helping to protect and restore the Ruvu sub-basin focusing on Ngerengere catchment through nature-based solutions and improving water security and livelihoods for communities.”
“Recognising that partnerships are critical to support this work, Coca-Cola and its authorised bottlers are collaborating with governments, businesses, and civil society organisations to design and implement strategic interventions for a better shared future,” concluded Olajide.
Africa Fact: Sudan in the ninth century AD had housing complexes with bath rooms and piped water. An archaeologist wrote that Old Dongola, the capital of Makuria, had: “a[n] . . . eighth to . . . ninth century housing complex. The houses discovered here differ in their hitherto unencountered spatial layout as well as their functional programme (water supply installation, bathroom with heating system) and interiors decorated with murals.”
Trash Sling
In 2015, Ran Neu-Ner and Gil Oved sold their business, The Creative Counsel for an estimated R1 billion. The Creative Counsel is the largest advertising agency in South Africa employing more than a thousand permanent staff and tens of thousands of temporary staff every year. The Creative Counsel launched an incubator to support transformation within the industry. Start-ups in media, marketing, digital and mobile industries will receive support and mentorship from the agency\’s management team. In 2017, Ran Neu-Ner pledged R50 million to assist young entrepreneurs develop and grow their businesses. Gil Oved went on to become one of the \”dragons\’ on the South African edition of Dragons\’ Den, as well as one of the \”sharks\’ on M-Net\’s Shark Tank. In 2016, Both entrepreneurs won the EY Southern Africa World Entrepreneur Award for 2016 in the Exceptional category.