
The Black Business Council (BBC) commends H.E. President Ramaphosa for signing into law the long-awaited Public Procurement Bill
The Black Business Council (BBC) commends H.E. President Ramaphosa for signing into law the long-awaited Public Procurement Bill. This is…

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PR Gets Real About Beauty: Not all memorable moments in PR’s history come from crises. In fact, one of the most popular campaigns of the modern era – Dove’s “Real Beauty” campaign – was simply about making us feel good! In 2004, Dove’s research found that only 2% of women consider themselves beautiful. “Real Beauty” aimed to change idealized depictions of beauty by using “real” women as spokespeople, models and more. Today, Dove has become synonymous with the campaign, and many other companies, such as CVS, Aerie and J. Crew, have jumped on the “Real Beauty” trend. (Source: Dove, Glamour)
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“Publicity is absolutely critical. A good PR story is infinitely more effective than a front page ad.” – Richard Branson
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Vincent van Gogh\’s mother painted all of his best things. The famous mailed decapitated ear was a figment of the Public Relations firm engaged by Van Gogh\’s dealer. – Roy Blount, Jr. –