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You are here: Home / News / MyPR / Crewe Primary Paying R10 000 Big Walk Prize Forward

Crewe Primary Paying R10 000 Big Walk Prize Forward

11 December 2024 by Guest

East London’s Crewe Primary School in Amalinda will be donating the R10 000 it received in the Algoa FM Big Walk for Cancer presented by ISUZU Motors South Africa school draw. Organisers Nikita Willmers and Michaela Peinke say the school decided that they would support a charity which was local and which helped those with …

East London’s Crewe Primary School in Amalinda will be donating the R10 000 it received in the Algoa FM Big Walk for Cancer presented by ISUZU Motors South Africa school draw.

Organisers Nikita Willmers and Michaela Peinke say the school decided that they would support a charity which was local and which helped those with terminal illnesses.

The funds raised were donated to St Bernard’s Hospice in East London, one of the beneficiaries of the 2024 Algoa FM Big Walk for Cancer.

“This support was for the nurses and carers and hopefully covering some things that are needed to make them comfortable,” they said.

Crewe has decided to “pay forward by donating the R10 000 “to children suffering with terminal illnesses who might not make another Christmas”.

A local charity working with children suffering from potentially terminal illnesses is providing a Christmas wish list from children it has identified “so that we can bless them with something that could potentially make their Christmas wish come true”.

Participation by the school in the fund raiser was also a teaching moment.

“As teachers we make decisions that stir our hearts, and act on them. These always include something that our learners can learn from as well as investing in the emotional intent that these causes have in our lives.

“We wanted this to be an intentional donation and to keep it local.

“No matter the socio-economic status or hierarchy, cancer knows no bounds and we need to be as knowledgeable as possible.

“This was for the learners first, our community at large and then the educators.

“To top it off, this collaboration with a team like Algoa FM to make sure that we have the driving power of support, was all we needed to steer our ship”.

“Crewe Primary’s decision to ‘pay forward’ its prize is testament to the spirit of the annual Algoa FM Big Walk for Cancer, where participants walk in support of others affected by cancer,” says Algoa FM marketing manager Lesley Geyer.

Staff at Crewe primary celebrating handover of R10 000 cheque.. Photo: Algoa FM

Video: Crewe Primary paying R10 000 Big Walk prize forward

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Robert Taylor Media: Located in Lagos, Nigeria, Robert Taylor Media is a media planning & buying agency. The team focuses
on Media Planning & Buying and Public Relations.

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  1. Sw00Sh

    11 December 2024 at 6:21 pm

    The formulation of a Public Relations strategy properly begins with listening, not talking. – Leonard Saffir

  2. Unleashed

    11 December 2024 at 6:13 pm

    “PR is all about relationships—and strong relationships take time, patience and two-way communication.” – Media Bullseye

  3. Mr. Thanksgiving

    11 December 2024 at 6:00 pm

    A woman founded the first Public Relations newsletter. Her name was Denora “Denny” Griswald. The publication she founded in 1944 is still in operation today. You might know it today as PRNEWS.

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