JOHANNESBURG: Cricket South Africa (CSA) has today announced Ola South Africa as its official ice cream partner for the current season and cricket fans are in for a treat.
Ola South Africa will be offering fans an array of match day delights at stadiums across the country. Ice Cream brands including Magnum, Cornetto, Gino Ginelli, Paddle Pop, Ola Joy, and Rich ‘n Creamy will be on offer to add to the festive mood at Proteas matches.
Aligning with the summer cricket season, Ola South Africa is keen to bring together fans and sports lovers in the same way it has been bringing joy to gatherings and homes for over 100 years.
CSA Chief Executive Officer, Pholetsi Moseki, said;
“This great new partnership between CSA and Ola South Africa is a perfect example of how brands can tap into the powerful connection that is brought about by sporting events, offering more than just a product.
“It’s about enhancing the thrill that comes with every match. We are pleased that cricket fans will get to enjoy the benefits brought about by this distinctive partnership.”
Ola Go to Market Lead Southern Africa, Ntando Luvuno, adds;
“Cricket is big within the sporting context of the country, and cricket has evolved over the years, and we have seen the impact grass roots cricket in our communities and how that ultimately translates at an international level.
“A sport enjoyed by many during the summer season—under the heat, the sun, and clear skies—this makes Ola South Africa a natural partner.”
Treevin Naidoo, Ola’s General Manager for Southern Africa, shared his sentiments:
“I am truly excited for this partnership between Ola South Africa and Cricket South Africa.
“We do not only share a ‘summer season’ in common, but as a brand we share a genuine passion and support for what cricket has done for individuals, our communities, and our country and this is our way of thanking fans for their contribution to the South African cricket journey.”
Source: cricket.co.za
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