Pretoria, South Africa – 15 January 2024: Defender’s growing number of clients in South Africa value comfort and convenience alongside the brand’s legendary all-terrain ability, new data shows.
Of the Defenders sold in South Africa between November 2022 and September 2023, 89 per cent were specified with the optional Comfort and Convenience Pack. This adds premium cabin lighting with 10 configurable settings to suit mood and driving conditions. Also included is a front centre console refrigerator to keep drinks chilled on every adventure, as well as wireless device charging for powering mobile devices as you rove the land. Further convenience is afforded by lidded twin front cupholders.
Comfort also ranks high among family-oriented clients. This is evident in the popularity of the Family Pack, which was specified for 40 per cent of the Defenders bought during the period in review. The Family Pack includes Air Purification Plus – one of the most sophisticated interior air quality technologies – that promotes wellbeing through improved air quality while heightening driver alertness by monitoring and controlling CO2 levels inside the vehicle. The pack also adds third-row seating with three-zone climate control and an air quality sensor, which detects harmful gases outside the car and activates the recirculation mode.
The rear-mounted spare wheel is part of Defender’s unmistakeable silhouette and can be specified in body colour. Some 74 per cent of clients chose this. Further enhancements to the iconic shape include illuminated metal treadplates with brand-name script (chosen by 42 per cent of clients) and the Extended Black Exterior Pack (38 per cent). Matrix LED headlights, which significantly improve visibility at night, were among additional safety features specified by 64 per cent of clients. The automatically adaptive headlights adjust the light beam to avoid dazzling oncoming traffic, or the vehicle ahead, while fully illuminating the road.
Izak Louw, Product and Homologation Specialist at JLR South Africa, said: “With its legendary off-road capability, complemented by an array of standard and optional comfort, convenience and design features, the new Defender raises the bar to meet the requirements of our discerning clients who expect the absolute best, on- and off-road. Using data gathered from JLR South Africa’s vehicle configurator, we are able to prioritise these features in the build programme to continue meeting the needs of our clients.”
The electrically deployable tow bar is a popular add-on, with 65 per cent of clients choosing it. Twenty-five per cent selected the Off-Road Pack, which brings an even greater element of all terrain capability. It supplements the standard air suspension with an Electronic Active Differential for the greatest level of traction, and a domestics plug socket to power appliances when venturing off the beaten track.
Thirty-five per cent added the Electronic Active Differential with Torque Vectoring by Braking as a standalone option to further enhance their Defender’s off-road capability.
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Vinny Lingham was an internet entrepreneur before South African venture capitalists were even investing in the internet. He emigrated to the US to pursue his business dreams and launch Yola. In 2007, he raised USD5 million. Lingham went on to found a few more internet businesses including incuBeta and Gyft, which he sold from more than R500 million. He\’s currently working on his latest business Civic, which is an identity protection and management start-up. Vinny Lingham put his weight behind the Silicon Cape Initiative, to increase South Africa\’s global competitiveness and place the Cape on the global entrepreneurial map. He went on to become one of the \”dragons\’ on the South African edition of Dragons\’ Den, as well as one of the \”sharks\’ on M-Net\’s Shark Tank.