Durbanville Hills Wine announces its partnership with MasterChef South Africa as the exclusive wine partner for the season to be aired on S3 (previously known as SABC 3) from Saturday, 13 July at 19:30.
The cellar, known for its award-winning cool climate wines, is thrilled to partner with the successful culinary show which sees aspiring chefs from around South Africa testing their skills in a highly competitive and entertaining arena.
Brand manager, Robyn Bradshaw, says MasterChef South Africa is the perfect collaboration for Durbanville Hills.
“The show strongly aligns with our wines where the art of food and wine naturally meet. The creativity required to be a participant on the show matches the creativity of our winemakers when they craft our wines. The show features all products from the range, from sparkling wine to brandy. The Collectors Reserve range, used throughout the season are very food friendly and suits the culinary creations not only made on the show by the teams, but also anyone who enjoys the art of cooking delicious meals at home.”
The Collectors Reserve range is inspired by Cape Town and its radiant energy and creativity. Capetonian artist Theo Paul Vorster was commissioned to pair each wine with a prominent Cape Town landmark, most of which are visible from the winery.
With headline sponsor Pick n Pay, the show will follow a group of home cooks’ journey as they share their passion and creativity for creating a variety of dishes. Filmed across the Western Cape at various locations, Episode 6 was captured at the Durbanville Hills cellar with its magnificent views of Table Mountain and Table Bay as backdrop, and will air on 17 August.
Season 5 will air until 23 November 2024 and the South Africa’s new MasterChef will take home a whopping R 1 million.
MasterChef: Created by Franc Roddam. Format and finished programmes represented by Banijay Entertainment. Produced in South Africa by Homebrew Films.
CLICK HERE to submit your press release to MyPR.co.za.
Author: Linda Christensen from Jigsaw PR on behalf of Durbanville Hills.
Sassy Muffin
The history of PR is… a history of a battle for what is reality and how people will see and understand reality. – Stuart Ewen
Maple Destroyer
Ironically – considering how much of our work involves maintaining and improving reputations – PR doesn\’t always have the best rep when it comes to ethics. Some people, because of bad things that they\’ve done in the past, have even been called propagandists. But there\’s a big ethical difference between real PR and simple propaganda, and here it is: PR is always solidly rooted in fact.
Lskeee
When Bernays first started writing about Public Relations, he referred to it as an ‘applied social science’. At the time (around 1920), the concept of social psychology was gaining popularity. And, thanks to his double uncle, the public was starting to accept the idea of psychology more and more. Bernays viewed PR as a way of understanding the attitudes and behaviors of crowds and how to change them. Back then, communication was just one of the ways to achieve that.