The future of theatre and digital storytelling is here. The Arts & Culture Trust (ACT), in collaboration with Soda World and the Dumisani Masilela Theatre (DMT), proudly announces the launch of South Africa’s first-ever Smart Theatre. Supported by the City of Ekurhuleni and the Department of Sport, Arts and Culture, this groundbreaking initiative will be introduced at an exclusive Executive & Media Launch on 19 March 2025, from 13:00 to 15:30 at the Dumisani Masilela Theatre in Germiston.
This pioneering space is designed to merge artificial intelligence (AI), mixed reality (MR), virtual reality (VR), and broadcast technology into live theatre production, transforming the way South African creatives engage with the world. The Smart Theatre Programme will serve as an advanced training hub for performers, writers, directors, and technicians, providing the necessary tools to create, distribute, and monetise their work across global digital platforms.
Jessica Denyschen, CEO of the Arts & Culture Trust, emphasised the revolutionary impact of this project, stating: “The Smart Theatre marks a defining moment for South African theatre and creative production. By integrating AI, mixed reality, and immersive digital tools, we are equipping artists to lead in global storytelling. Beyond creativity, this initiative provides direct skills transfer for jobs in film, theatre, and digital media.”
Exclusive Launch Event Details
Join us for an immersive experience featuring:
Live demonstrations of the Smart Theatre System
A guided walkabout showcasing the theatre’s newly integrated technology
Discussions with key stakeholders and industry leaders
- Date: 19 March 2025
- Venue: Dumisani Masilela Theatre, Germiston
- Time: 13:00 – 15:30
- RSVP Deadline: 13 March 2025
A Game-Changer for South African Storytelling
The Smart Theatre Programme ensures that South African theatre-makers and digital artists remain at the forefront of the global creative economy. By equipping artists with live broadcast systems, immersive technology, and AI workflows, the initiative aims to redefine storytelling and stagecraft for the digital age.
To attend this exclusive launch or request media interviews, please contact: Keitumetse Mbatha: marketing@act.org.za or RSVP via www.act.org.za/smarttheatre.
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