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Experience the magic of the Mother City at the 2024 Absa DASH YOUR CITY CAPE TOWN 10K

The vibrant streets of the Mother City will be painted red on Sunday 12 May when participants from all walks of life gather to take on the second installment of the Absa RUN YOUR CITY Series in 2024 —the iconic Absa RUN YOUR CITY CAPE TOWN 10K. “Entries are officially open for the 9th annual …

Be pleased an active Valentine’s Day with the Absa DASH YOUR CITY Series’ ‘The ADMIRE Rush 5K’ Challenge

Runners and walkers are invited to actively embrace Valentine’s Day by registering for the Absa RUSH YOUR CITY Series’ second…

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  2. \”The counsel on Public Relations is not an advertising man but he advocates for advertising where that is indicated. Very often he is called in by an advertising agency to supplement its work on behalf of a client. His work and that of the advertising agency do not conflict with or duplicate each other.\” – Edward Bernays

  3. The Father of PR: We’d be remiss if we didn’t mention Edward Bernays, known as the “father of Public Relations.” Some of his (in)famous work included promoting cigarettes to women by branding them “Torches of Freedom” and… toppling the Guatemalan government? It’s true! The United Fruit Company hired Bernays to run a PR campaign against Guatemalan president Jacobo Arbenz Guzman, ultimately resulting in the CIA-orchestrated overthrow of the Guatemalan government in 1954. (Source: PR Watch)