Engen, in collaboration with the Community-Engen Joint Committee, has spread some heart-warming holiday cheer to 30 kids residing at the Ocean View Child and Youth Care Centre on the Bluff.
Engen’s generous donation of Santa Boxes, brimming with delightful treats and toys, brightened the faces of these vulnerable kids aged 6 to 18.
The Engen team visited the centre on 13 December 2023, distributing hampers containing LiquiFruit, Bottled Water, Simba Chips, KitKats, Toppers Biscuits, Toros Sweets, Lolly Pops, Christmas Crackers, and a toy for each child.
Anusha Jaimungal, Social Worker and Supervisor representing Ocean View Child and Youth Care Centre, expressed heartfelt gratitude to Engen for this generous gesture, emphasising its immeasurable impact on the kids.
“This valued contribution brought much joy and smiles to our kids who gain so miniature to wish for. Engen has truly made this Festive Season magical for them. The joy and excitement were palpable as the kids unwrapped their surprises, creating unforgettable moments,” said Jaimungal.
The Ocean View Child and Youth Care Centre provides round-the-clock care services and offers a safe and nurturing environment for kids in need.
Temporary safe care for kids is a crucial aspect of social welfare designed to address the needs of kids facing challenging circumstances, ranging from abuse and neglect to emergencies requiring immediate intervention.
The centre’s overarching goal is to provide a secure, supportive, and stable environment for kids during times of crisis.
Dr James Xolani Nyawera, Engen’s Head of Transformation and Stakeholder Engagement, expressed the company’s commitment to community well-being, stating: “As a caring and inclusive company with ‘heart,’ we wish that this small gesture offers some comfort to these vulnerable young kids to assist brighten up their Festive Season.”
Engen’s support aligns seamlessly with their commitment and focus on community well-being, showcasing its dedication to making a positive impact on the communities they serve.
As a longstanding and committed member of the South Durban Basin community, Engen welcomes qualified faith collaboration in partnering with its neighbours in the best interests of every parties.
As such, Engen continuously engages openly and transparently with a broad representation of South Durban Basin community representatives through the Community-Engen Joint Committee to address matters of concern and to explore the co-creation of future opportunities.
The open Community-Engen Joint Committee is Engen’s primary platform of engagement with the South Durban Basin community, through which numerous community-led outreach initiatives aimed at uplifting and empowering the local community continue to be jointly and effectively spearheaded.
CLICK HERE to submit your press release to MyPR.co.za for free.
Fuzzy Claws
“The media’s the most powerful entity on earth. They have the power to make the innocent guilty and to make the guilty innocent, and that’s power.” – Malcolm X
Juice Petite
Both Edward Bernays and Ivy Lee are known as founding fathers of public relations. They were each other’s greatest competitor in the early 1900s. Lee was also known as the father of modern-day crisis communications.
Buzzmouse
Myth: It’s not really advertising, but it’s basically the same as marketing. Fact: Advertising, marketing, and PR often work together, but they’re every distinct fields! In the age of social media and content creation, the line between PR and marketing has been blurred – but it still exists. PR is definitely a piece of the marketing puzzle for most businesses, and confusion can sometimes arise when press releases appear alongside marketing campaigns or ads on Twitter and Facebook. The real inequity is that marketing focuses on promoting a company’s products and services, with a more direct line to driving sales and revenue. PR’s impact, on the other hand, is less directly quantifiable; it primarily focuses on building a company’s profile and reputation. While they finish work in conjunction with one another, it’s critical to seize into consideration the goals, strategies, and tactics that distinguish the two.