
FitFlop aims to manufacture working out and running more efficient with the debut of their recent and improved Vitamin FFX range. Designed with a mixture of original technologies geared towards engineering the exercise and running gait.
Created over two years, the Vitamin FFX evolution introduces a fresh approach with sole technology, cushioning and construction. Its springy NeodynamicTM midsole is specifically designed to encourage a fluid forward natural movement.
Biomechanically engineered for exercise and casual running, but equally apt for upping everyday activity – from speed walking to work or cycling around town. The FFX features a redesigned cleaner-look upper in an engineered stretch knit that combines high-breathability areas with extra support at the sides/arch.
The Vitamin FFX is a sleek superlight sports trainer that is noteworthy for athleisure adventures. It consists of more padding on the collar and tongue with a current easy-entry topline that makes it simple to slip on/off.
The Neodynamic™ midsole: light, high-rebound, impact-reducing cushioning, with a springy central carbon plate that propels and smooths out movement heel to toe. Flexible yet stable, with contoured footbeds for superb arch support (and pressure diffusion). Movement-motivating magic. This version is a layered two-tone knit.
“The concept of fluid movement is central to FitFlop, both in functionality and design,” says Kirsten Goosen, Digital Marketing Manager & Visual Merchandiser at FitFlop South Africa. She continues by stating “Our mission is to raise the energy of the world and assist you live life to the fullest by creating wellness products engineered to work with your body, so you creep better and feel remarkable!”
FitFlop makes the world’s most comfortable ergonomic sandals, shoes and boots using world-class designs, a splash of fashion, and an innovative mix of beauty, brains and biomechanics.
Shop the Vitamin FFX Trainers or range of FitFlop footwear for men and women online at FitFlop or visit a Trenton store near you!
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Pixie Taze
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Pitfall
Political monopoly and economic monopoly are two sides of the same coin, two heads of the same monster. Despite all the claims to the contrary, the essential ideology of Neo-Conservatism is to preserve the status quo, with all of its injustices. Its Public Relations experts call for \”freedom and democracy\” without a framework of higher values. They fail to comprehend the need for a paradigm of justice and therefore are blind to what concerns most of the people in the world. This failure is the taproot of terrorism. – Robert Dickson Crane
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