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Gold for GWM

Johannesburg – GWM South Africa has once again achieved Gold Status in the Passenger and Light Commercial Vehicle (LCV) category of the prestigious 2026 National Automobile Dealers’ Association (NADA) Dealer Satisfaction Index (DSI) Survey. The recognition reflects GWM’s continued commitment to supporting its dealer network and delivering an outstanding retail experience.

Now in its 30th year, the NADA DSI Survey is a cornerstone of South Africa’s automotive retail landscape, offering critical insights into the health of dealer-manufacturer relationships. It is organised by the National Automobile Dealers’ Association (NADA), a respected division of the Retail Motor Industry organisation (RMI), and serves as a strategic benchmark for manufacturers operating in South Africa.

The survey measures dealer satisfaction across a range of key performance areas, including dealer support, communication, customer focus and overall manufacturer performance. Based on confidential feedback from franchised dealers across the country, the DSI Survey remains one of the industry’s most respected measures of dealer-manufacturer relationships.

Receiving Gold Status once again is a proud achievement for GWM South Africa and a reflection of the strong partnerships we have built with our dealer network,” said Desmond Els, Sales Director at GWM South Africa. “Our dealers are at the heart of our business, and this recognition reinforces our commitment to supporting them through quality products, responsive aftersales service and a customer-first approach. We sincerely thank our dealer partners for their continued trust and collaboration, and we remain focused on building on this success together.”

Achieving Gold Status at the NADA DSI Awards reinforces GWM South Africa’s commitment to its dealer network and its focus on continuous improvement. As the company continues to strengthen its presence across SUVs, bakkies and New Energy Vehicles, the recognition reflects the trust and collaboration shared between GWM and its dealer partners across South Africa.

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