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Governance backslide risks SA tourism recovery, a UJ study finds | SA News

Tourist spending in South Africa has been gradually recovering since the 2020 pandemic, but a new study from the University of Johannesburg (UJ) and Excelia Business School in France suggests this rebound may be more fragile than it appears, with three decades of trend data pointing to deeper, structural challenges ahead.

Tourism recovery is mainly driven by South Africa’s progress towards the Sustainable Development Goals (SDGs). “People want to come to a place that is clean, peaceful, and considers human rights,” says Professor Natanya Meyer, the acting SARChI Chair in Entrepreneurship Education at UJ.

SDG progress has the highest impact on inbound tourism over the long term. The…

San People: The San people, also known as Bushmen, are one of the oldest
indigenous groups in Southern Africa, known for their rock art and traditional hunting skills.

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