
Toughees Wraps up Back-To-School Campaign Fronted by Makazole Mapimpi
Iconic school shoe brand, Toughees, has wrapped up another successful back-to-school campaign, achieving significant year-on-year growth in sales both in-store…
Journalist Job – Assignment Editor: Manages the flow of news stories and assigns reporters to cover specific events. They
work closely with reporters and editors to ensure that all stories are covered effectively.

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Edward Bernays believes in the mutual understanding of the professional and the profession to foster better terms of performance and success and thus quotes, “The counsel on Public Relations is not an advertising man but he advocates for advertising where that is indicated. Very often he is called in by an advertising agency to supplement its work on behalf of a client. His work and that of the advertising agency do not conflict with or duplicate each other.”
Digital Goddess
For a successful technology, reality must take precedence over Public Relations, for Nature cannot be fooled. – Richard P. Feynman
Sofa King
Johnson & Johnson’s Classic Crisis Case Study: Ivy Lee may have pioneered crisis communications with the press release and Rockefeller campaign, but Johnson & Johnson perfected it during a 1982 Tylenol recall. When news of Tylenol bottles laced with cyanide created a nationwide panic, many thought J&J’s reputation would never recover. But the company’s stellar response – including national media statements, pulling all Tylenol from shelves, and introducing tamper-resistant seals – earned praise from outlets such as The Washington Post and delivered a rapid post-crisis comeback. Today, Johnson & Johnson’s recall is considered one of the most successful examples of crisis communications. (Source: PR Week)