The Jaguar Type 00 was spotted on the streets during Paris Fashion Week driven by Barry Keogan. Keogan was pictured arriving at The Peninsula Paris on Sunday night in Jaguar’s unmistakable, dramatic design vision concept car.
Type 00 previews what’s to come from Jaguar, as the brand recaptures the original ‘Copy Nothing’ ethos of its founder, Sir William Lyons. Its world premiere was at Miami Art Week in December 2024.
Ultramarine blue, the inspiration behind Type 00’s French Ultramarine paint colour, has been associated with French arts and culture since the Renaissance era, when it was prized for its originality, rarity and prestige.
Jaguar’s materiality team prepared Type 00 for its appearance in Paris by collaborating with in-house paint specialists on a new French Ultramarine finish. Using a pigment unique to Jaguar with added metallic content, the colour has a satin-like finish that adorns Type 00’s unique, fearless form.
Paris will also host Jaguar’s new brand store in the Golden Triangle – the heart of the capital’s luxury fashion district in the 8th arrondissement.
Rawdon Glover, Managing Director, Jaguar said: “Jaguar will come to life in a select number of these exclusive brand stores, located where clients live, work, and play. They allow us to build direct client relationships and offer unique and personalised experiences. These stores will embrace their local cultures, with the Paris location highlighting the city’s rich heritage in art and its status as the home of luxury fashion.”
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