LEPAS secured its first overseas orders for the L8 during its debut at Indonesia’s Jakarta International Auto Show (GIIAS), where it staged an exquisite lifestyle runway show.
Recently, LEPAS launched its international debut at GIIAS, with its all-star product matrix—L8, L6, and L4—officially unveiled, catering to user groups with fashion-forward personalities. With “exquisite travel” as its core, LEPAS is elevating the industry from “functional satisfaction” to “life aesthetics”.
At the show, LEPAS continued its “Leopard Aesthetics” brand experience. Its booth, designed as a runway-style space integrated with lifestyle aesthetics, created an immersive user experience interpreting the brand philosophy that automobiles are an extension of life. Globally, LEPAS will expand through “design + technology + service”, offering a closed-loop “elegant driving” experience across regions.
As its newest energy model, the L8 embodies LEPAS’ “Leopard Aesthetics”. Its sleek outline, paired with highly recognisable light clusters and detailed craftsmanship, reflects LEPAS’ belief that “elegance is power”. The cockpit, with a skyline-inspired layout and natural texture design, focuses on comfort and intelligence, meeting the quality expectations of global urban elites. Indonesian official media report that the L8 may later adopt Chery Group’s Super Hybrid System (CSH), further satisfying the diverse demands of global users.
Chery Group supports LEPAS’ rapid global rise. In the era of smart electric vehicles, Chery Group has grown in new energy and intelligent technologies. With its R&D strategy of ‘mass-produce one, develop one, pre-research one’, Chery Group has made forward-looking investments, built first-mover advantages, and driven full-cycle tech innovation—offering unique products to users. By July 2025, Chery Group’s cumulative exports exceeded 5 million units, ranking No.1 in Chinese brand passenger car exports for consecutive years. Additionally, Chery Group entered the 2025 Fortune Global 500, achieving the 233rd position—a leap of 152 places from the previous year.
As a core part of Chery Group’s globalisation strategy, LEPAS is deeply integrated into the group’s global resources in R&D, manufacturing, supply chains, and sales networks. Leveraging Chery Group’s global R&D centres, LEPAS has full-link development capabilities, ensuring quality and swift user response.
LEPAS’ global debut is more than a showcase; it marks the first realisation of its “exquisite travel” concept. Indonesian officials, media, and core dealers attended the showcase, which also announced a sponsorship with Miss Universe Indonesia. What’s clear is that LEPAS is accelerating into the global spotlight.
LEPAS will officially launch locally in South Africa early in 2026, with the flagship L8 SUV leading the rollout. The compact L4 and midsize L6 are also expected to follow. With its bold styling, premium interiors, and advanced hybrid options, LEPAS aims to redefine the premium SUV experience for South African drivers—blending elegance, innovation, and lifestyle appeal.
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