Mediamark, South Africa’s most awarded media sales house and the only Level 1 B-BBEE-rated company in its sector, is redefining the media landscape yet again. With an ever-evolving portfolio that already includes some of the country’s most powerful media brands, Mediamark is now welcoming two groundbreaking partnerships with Viu and TimeOut South Africa—a move that underscores its unwavering commitment to delivering cutting-edge advertising solutions and extending its market dominance.
This exciting growth comes as Mediamark marks the conclusion of its nine-year partnership with Kaya 959, a collaboration that saw unprecedented brand elevation and revenue growth. Over the years, Mediamark played an instrumental role in shaping Kaya 959’s stature, fostering meaningful advertiser relationships, and executing highly effective, results-driven campaigns. While parting ways, Mediamark remains immensely proud of its contribution to the station’s success and extends best wishes for its future endeavours.
In an ever-evolving digital-first world, Mediamark is staying ahead of the curve by strengthening its multi-platform approach with Viu and TimeOut South Africa:
- Viu, a leading pan-regional over-the-top (OTT) video streaming service available in 16 markets across Asia, the Middle East, and South Africa.
- TimeOut South Africa, a globally revered guide to cultural, lifestyle, and culinary experiences, offers advertisers access to a premium, experience-driven audience seeking the best in entertainment and travel.
By integrating these dynamic platforms into its portfolio, Mediamark is bridging the gap between traditional and digital media, ensuring advertisers can engage consumers seamlessly across multiple touchpoints.
Mediamark’s ever-expanding portfolio continues to set the standard in multi-platform advertising solutions. From premier radio stations like East Coast Radio and Jacaranda FM to digital-first platforms like Podcast & Chill Network, MSN, Warner Music Group, ODEEO, and Multilocal, the company provides an unparalleled media mix. Through Commvibe, Mediamark also offers exclusive access to influential community radio stations, including Bok Radio, Zibonele FM, and Thetha FM, ensuring brands penetrate deep into diverse, highly engaged audiences.
The addition of Viu and Commvibe significantly strengthens Mediamark’s ability to engage SEM 3–6, a rapidly growing consumer segment that demands meaningful, relatable content. At the same time, the company’s well-established footprint in SEM 7–10 remains robust, offering premium advertising solutions tailored for high-net-worth audiences.
As Mediamark expands its digital and experiential reach, the company continues to position itself as the leading partner for advertisers looking to drive meaningful engagement and deliver tangible results. In a rapidly shifting media landscape, its strategic vision ensures brands can leverage both traditional and emerging media platforms to achieve unparalleled impact.
Wayne Bischoff the CEO of Mediamark said, “This marks the next phase in Mediamark’s evolution. We are not just keeping pace with change, we are defining it. The addition of Viu and TimeOut South Africa to our portfolio represents a bold step into the future of media sales, where audience engagement is more dynamic and measurable than ever before.”
As Mediamark gears up for an exciting 2025 and beyond, advertisers can look forward to even greater innovation, reach, and impact. The company remains committed to delivering industry-leading solutions, leveraging its world-class portfolio to connect brands with South Africa’s most engaged audiences.
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Author: Angelique Goodall from Paddington Station Inc on behalf of Mediamark.
Vickie Remoe: Vickie Remoe is a South African journalist who has worked for the SABC and the Mail & Guardian. She is known
for her reporting on social issues.
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