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You are here: Home / News / Miss South Africa 2024 – An SA First

Miss South Africa 2024 – An SA First

11 August 2024 by Guest

An emotional Mia le Roux from Cape Town in the Western Cape was crowned Miss South Africa 2024 at the spectacular 66th pageant finale held at the SunBet Arena at Time Square in Pretoria on Saturday night.

The 28-year-old marketing manager, model and part-time BCom marketing student hails from Rosebank in Cape Town, but was born in Sasolburg, Free State and raised in Oudtshoorn.

Le Roux was diagnosed with “profound hearing loss” when she was a year old and after her community rallied behind her for support, it inspired her to “make a positive impact and break barriers”.

“I believe I deserve to win the title as I embody resilience, strength and the ubuntu spirit within South Africa. As a deaf woman with a cochlear implant, I represent a community that often goes unheard,” said Le Roux, in her application for the pageant.

“I am here to prove that, despite being differently-abled, it has not affected me. My journey is a testament to the power of dreams and determination we all possess,” she added.

Renowned South African designer, Gert Johan Coetzee, made a dazzling impact on the Miss South Africa pageant night, showcasing his exceptional talent with an unforgettable opening sequence where 11 stunning gowns created by Coetzee transformed the stage into a breathtaking runway, leaving audiences and viewers captivated by his artistry.

Fashion coalesced with technology at this year’s Miss South Africa pageant like never before, every fabric was meticulously created and printed in Gert-Johan Coetzee studio, blending traditional techniques with cutting-edge innovation.

The 3D-printed elements on all the gowns are a testament to his commitment to pushing the envelope and redefining what’s possible in fashion, each piece was thoughtfully designed to highlight the unique personality of each contestant, ensuring that their individuality shines through. By fusing tradition with technology, Gert and his team are not only creating fashion; they are telling a story of innovation, pride, and empowerment. These gowns are more than just garments; they are a reflection of the strength and beauty of South Africa and its people and each dress is a masterpiece, reflecting the designer’s signature style and impeccable craftsmanship.

Coetzee’s ability to create garments that not only adorned the finalists but also told a story was evident in every piece. The opening sequence was a testament to Coetzee’s position as one of South Africa’s leading fashion designers and solidified his reputation as a visionary in the industry.

As a designer, his style is a reflection of the ever-changing spirit of South Africa and just as our nation evolves, so too does his creative vision. Each year, the Miss South Africa pageant presents a new energy, a fresh wave of inspiration, and with it, an opportunity to push boundaries and explore new dimensions of design.

“I believe in embracing change, in letting each year’s contestants and their unique stories guide my creativity. It’s about crafting gowns that not only celebrate their beauty but also resonate with the vibrancy of our country. The thrill of creating something new and exciting each year is what drives me, remember, fashion is not just about following trends; it’s about setting them, about being fearless in your expression, and about inspiring others to see the world in a new light.” – Explains Coetzee as he reflects on his trailblazing journey making the show stopping creations.

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Category: NewsTag: Cape Town, Pretoria

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Reader Interactions

Comments

  1. jk friend

    25 August 2026 at 1:29 pm

    Nigeria: You have two cows. You convince an old American woman to invest in them, but pocket the money and run.

  2. Dr. Cocktail

    25 August 2026 at 12:57 pm

    Fun South African Fact: SA has three capital cities: Pretoria is the Executive Capital, Cape Town the Legislative Capital and Bloemfontein the judicial Capital.

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