OMODA & JAECOO are pleased to announce a new partnership with Absa, a collaboration aimed at providing South African new-car buyers with fuss-free vehicle finance solutions.
At the start of June 2024, the fast-growing automotive marques – which are together known as Brand O&J – entered into a vehicle-finance alliance agreement with what is one of Africa’s largest diversified financial services groups. As such, OMODA JAECOO Finance, a product of Absa, was born.
“We’re incredibly excited to announce this partnership with Absa, a highly respected financial institution that we believe is fast becoming the bank of choice in the automotive industry,” said Shannon Gahagan, National Brand and Marketing Manager OMODA & JAECOO.
“The comprehensive financing options that result from this partnership will help to make our already very attractively priced vehicles even more accessible for local customers. As such, fans of Brand O&J should keep their eyes peeled for exciting credit offers in the near future,” Gahagan added.
Brand O&J has already made a strong impression on the local market. In April 2023, South Africa became the first country on the African continent to welcome the OMODA brand, with the C5’s unique silhouette immediately standing out in a market saturated with generic crossover shapes. The limited-edition C5 GT was added to the line-up in November of that year.
Later in 2024, the OMODA range will grow with the arrival of the highly anticipated C9 luxury flagship as well as the fully electric E5, while the new C7 is also on the cards for a local introduction at some point further down the line.
“This partnership is testament to our commitment to driving innovation and accessibility in the automotive financing sector,” said Charl Potgieter, Managing Executive at Absa Vehicle and Asset Finance. “By collaborating with OMODA & JAECOO we are ensuring that customers can experience a seamless and efficient financing process, reinforcing Absa’s position as the bank of the automotive industry. Our goal is to help South Africans realise their dreams of vehicle ownership with unmatched convenience and service excellence.”
Meanwhile, newly established urban off-road SUV brand JAECOO launched its first model in the country as recently as April 2024, with the J7 immediately taking the market by storm. It’s worth noting that South Africa was both the first right-hand-drive market to launch the J7 as well as the very first in Africa.
In addition to the three-strong J7 line-up, the JAECOO portfolio is poised to welcome further models in the coming months. Local customers can expect to see the J8 PHEV arrive later in 2024, with the new J6 likewise in the planning for a local introduction. More details on these models will be released closer to their respective arrivals.
Snow Pharaoh
Africa is on the rise -Looking for growth opportunities? – Search no further. The African continent is on the cusp of transformative growth, with blossoming entrepreneurship and plenty of opportunities for smart and simple business solutions. Africa is a 1.2bn-person market, a number expected to double over the next 30 years. The continent has been gradually transformed in the past 20 years, and if you haven’t noticed you are not alone. Generally, business leaders tends to overestimate the challenges of doing business in Africa and underestimate the size and potential on the African continent. Thereby not stating that the African markets are easy to do business in, but emphasising that they are worth the effort, and companies not engaged in African markets risk losing out on one of the 21st century’s great growth opportunities.