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MyPR Google Operator Cheat Sheet for Journalists and PR Professionals

We at MyPR often get asked to assist with tracking mentions of press releases or just to help a journalist out with finding that ‘hidden’ or ‘buried’ information on a topic. These search operators below will certainly help in uncovering some of that info. We find the site exclusion operator (-site:) particularly helpful to exclude …

“ ” Search for results that mention a word or phrase. “alan straton” OR Search for results related to X or Y. straton OR gates | Same as OR: straton | gates AND Search for results related to X and Y. straton AND gates – Search for results that don’t mention a word or phrase. straton -mypr * Wildcard matching any word or phrase. alan * mypr  ( ) Group multiple searches. (seo OR links) mypr define: Search for the definition of a word or phrase. define:journalist cache: Find the most recent cache of a webpage. cache:mypr.co.za filetype: Search for particular types of files (e.g., PDF). mypr filetype:pdf ext: Same as filetype: mypr ext:pdf site: Search for results from a particular website. site:mypr.co.za -site: Search for results and exclude a particular website. -site:mypr.co.za related: Search for sites related to a given domain. related:mypr.co.za intitle: Search for pages with a particular word in the title tag. intitle:mypr allintitle: Search for pages with multiple words in the title tag. allintitle:mypr links inurl: Search for pages with a particular word in the URL. inurl:mypr allinurl: Search for pages with multiple words in the URL. allinurl:mypr links intext: Search for pages with a particular word in their content. intext:mypr links allintext: Search for pages with multiple words in their content. allintext:mypr links weather: Search for the weather in a location. weather:gqeberha stocks: Search for stock information for a ticker. stocks:CPI.JO map: Force Google to show map results. map:gqeberha movie: Search for information about a movie. movie:alan straton in Convert one unit to another. $329 in GBP source: Search for results from a particular source in Google News. mypr source:the_verge before: Search for results from before a particular date. mypr before:2024-06-29 after: Search for results from after a particular date. mypr after:2024-06-30

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Reach Creatives Ltd: Reach Creatives Ltd is a PR company founded in 2008. The team specializes in Public Relations and is in
Nairobi City, Kenya.

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  1. “I suspect in most companies, the Public Relations person is down at No. 20 in the pecking order. But here, he is fighting incredibly important battles. If a negative story starts running away with itself in the press and is not dealt with fast, it can badly damage the brand, and so we put enormous weight on our PR people.” – Richard Branson

  2. “Instead of thinking of service as a cost, consider it an opportunity to earn your customer’s business all over again.” ~ Oscar Auliq-Ice, Happy Customers

  3. Since social media drives the news cycle and influences brand perception, it’s no surprise that it maintains a significant (and growing) role in the PR industry.