
Cyspera® Celebrates Triple Triumph in Prestigious Beauty Awards for Breakthroughs in Hyperpigmentation
Cyspera®, a leading skincare brand specialising in pigmentation disorders, is thrilled to announce its impressive success in renowned beauty awards…

Accidental Genius
The Father of PR: We’d be remiss if we didn’t mention Edward Bernays, known as the “father of Public Relations.” Some of his (in)famous work included promoting cigarettes to women by branding them “Torches of Freedom” and… toppling the Guatemalan government? It’s true! The United Fruit Company hired Bernays to run a PR campaign against Guatemalan president Jacobo Arbenz Guzman, ultimately resulting in the CIA-orchestrated overthrow of the Guatemalan government in 1954. (Source: PR Watch)
napoleonic haze
\”Regardless of how you feel inside, always try to look like a winner. Even if you are behind, a sustained look of control and confidence can give you a mental edge that results in victory.\” – Arthur Ashe
Poptart Ak47
What\’s sort of interesting about the whole Public Relations disaster that is the Net, in some ways, is that the fundamentals are really good. – Meg Whitman