The ICC Men’s Cricket World Cup 2023 has recorded the best digital engagement numbers for an ICC event ever, having shattered the previous record which was set for the entirety of the ICC Men’s T20 World Cup 2022.
The biggest Cricket World Cup ever which has placed fans at the centre of the action has recorded 6.64 billion video views across ICC channels at the halfway stage of the competition compared to 6.58 billion for the total video views for the entire Australia event a year ago.
Compared to the equivalent stage in the Men’s T20 World Cup 2022 a year ago, there has been a 127% increase of video views for India 2023 content and 314% growth compared to the last edition of the ICC Men’s Cricket World Cup hosted by England and Wales in 2019.
The Men’s Cricket World Cup – which is a true celebration of the best all-round cricket experience – has given fans the opportunity to engage with the game like never before, especially on Meta channels, with more than 4 billion views on Facebook and 2.5 billion views on Instagram. Reels have played a significant part with fans viewing numbers double the average that was seen for Australia 2022.
As part of our mission to grow the game, the Meta Super 50 Creator Campaign has seen significant engagement numbers. The ICC has collaborated with partner Meta to give exclusive behind the scenes access to matches for creators to produce content in a local language and style with the project generating more than 100m views, including Kagiso Rabada giving tips for using the local Mumbai trains
The new and improved digital experiences have seen fans deeply engaging with Men’s Cricket World Cup 2023 content, with posts on Meta channels averaging 60,000 engagements per post, a 33% increase on Australia 2022. The best performing content to date is ‘Four Years and One Cricket World Cup apart’ with 69.7 million views.
The first of its kind vertical video highlights experience on the ICC website and Official CWC 2023 app has been extremely popular with users, with more than 43 million fans visiting both platforms and spending more time than ever with pages per session and average session time both up 50% from the previous year.
Another new feature which fans have enjoyed is the Captain’s Call, a new pre-match strategy challenge that uses blockchain technology from our partner NEAR, with hundreds of thousands of users signing up to test their cricket knowledge against their friends.
ICC Head of Digital, Finn Bradshaw said: “We are delighted that at the halfway point of the ICC Men’s Cricket World Cup 2023 it is already the most digitally engaged ICC event. Prior to the start of the event, we had committed to producing a bigger and better digital offering and we are thrilled that hundreds of millions of fans across the world are engaging and enjoying the Men’s Cricket World Cup across ICC’s channels.
“The one day format allows us more time to deeply connect with fans and we look forward to working with our partners over the next few weeks to provide even more exciting experiences and access to the biggest Cricket World Cup ever.”
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