Jetour, the rapidly growing global SUV brand, has shattered industry records in 2024, achieving a remarkable 568 387 units in annual sales, marking an extraordinary 80.3% year-on-year growth. This exceptional performance positions Jetour as a major player in the global SUV market, reshaping the global automotive landscape with innovative products, affordable luxury and a customer-first approach.
Globally, 2024 saw Jetour secure top rankings in the SUV sector in regions including the UAE, Saudi Arabia, Qatar, and Peru, with their models being lauded for their stylish designs, advanced technology, and superior performance. 2024 also saw the brand earning numerous accolades, including the “Recommended Model” from Chile’s Recomendados Autocosmos 2024, as well as “Best Design” and “Best 7-Seater Car of the Year” awards in Egypt. Jetour was also honored with the “2024 Red Dot Design Award”, further establishing its reputation for excellence in automotive design. These achievements reflect Jetour’s commitment to delivering innovative, high-quality vehicles to global customers.
JETOUR’s growth is further evident by its expanding global footprint, now present in 65 countries with over 2 000 sales and service networks worldwide. Locally, Jetour launched with an impressive 40-strong dealership network along with R100 million in parts already stocked at Jetour’s head office in Midrand, Johannesburg.
With a fast-growing international presence, Jetour has solidified its position as a globally recognised brand, offering products that cater to both everyday drivers and adventurous travelers.
This year sees Jetour set to expand its “Travel+” concept, offering even more tailored and personalised travel experiences for its customers. Since its international debut in 2018, the brand has followed its “Travel+” strategy, striving to become the automotive brand with the most profound understanding of travel. At the heart of this approach is the creation of vehicles designed for travel enthusiasts, equipped with features that prioritise comfort, safety, and versatility across diverse terrains, meeting the needs of both families and adventure lovers.
Jetour is also committed to expanding its hybrid off-road vehicle lineup, with various hybrid models set to launch globally in the coming years. These models will offer adventurers a sustainable way to explore the world without compromising on performance. Jetour’s expansion efforts will also focus on strengthening its global networks, ensuring that its innovative products and top-tier services reach even more consumers across the globe.
Available currently in South Africa is the 7-seater Jetour X70 Plus, which combines advanced technology, roomy interiors, and exceptional safety features, making it the perfect choice for both families and explorers who seek comfort, style, and reliability on the road. The cost of the Jetour X70 Plus Momentum is R454 900 and the Deluxe is priced at R484 900.
Priced at R439 900 for the Momentum, with the Deluxe model costing R469 900, the 5-seater Jetour Dashing features a blend of cutting-edge technology, modern style, and youthful energy, highlighted by sleek, dynamic lines and an innovative design concept.
In addition to its commercial success, Jetour remains deeply committed to social responsibility and community impact. In 2024, the company undertook several key initiatives, including rural road development in Kazakhstan to improve transportation for local communities, book donations for children in Saudi Arabia to support education, and a partnership with the Cheetah Conservation Fund (CCF) to support cheetah conservation efforts in Southern Africa. These efforts underscore Jetour’s dedication to making a positive and lasting impact on the communities it serves, further solidifying its reputation as a socially responsible brand that cares for both people and the planet.
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Douw Steyn – Douw Steyn founded Auto General Insurance in 1985 and turned it into one of the largest insurance companies in South Africa. He has since started similarly successful businesses in the UK (Compare the Market, Budget Insurance). He recently helped to develop Steyn City in Johannesburg, which is one of the most impressive residential estates in the world.