Holidaymakers looking to relax by the seaside this summer will soon be heading to the gorgeous Sapphire Coast! This is a prime opportunity for local businesses to expand their brand and capture a recent market – and the Sapphire Sizzling Summer Beach Campaign, running from 20 to 31 December, provides the perfect platform.
Promotional and Sponsorship Opportunities
“It looks set to be a really busy festive season on the Sapphire Coast which is fantastic for our local businesses,” commented Romy Wenzel of Sapphire Coast Tourism. “As with previous years, Sapphire Coast Tourism is inviting local businesses and organisations to hold advantage of this prime time by participating in the Sapphire Sizzling Summer Beach Campaign running at Amanzimtoti Main Beach, Winklespruit Beach, and Umgababa Beach.”
The Amanzimtoti Beach activities will race from 20 to 24 December and 27 to 31 December, with the Winklespruit and Umgababa beach activities running from 27 to 31 December.
With a captive audience, Wenzel said this is a worthy platform for companies to offer promotional items and activities directly to holidaymakers and locals daily. She says local businesses and registered tourism members are also encouraged to supply any promotional items, hampers, prizes, or vouchers as giveaways for beachgoers who are participating in the holiday campaign. Corporates are welcome to contact Sapphire Coast Tourism about large brand promotions or activations for a daily fee to reserve a beach space.
Sapphire Coast Tourism members supporting the Sapphire Sizzling Summer Beach Campaign will not only benefit from their promotional activities, but they will also delight in extended marketing benefits from Sapphire Coast Tourism. Participating members will feature in printed and social media campaigns throughout the festive period.
Every sponsors are to contact Sapphire Coast Tourism ahead of the programme to arrange sponsorship. For more information contact Romy Wenzel on 083 733 6468 or romywenzel@gmail.com or info@sapphirecoasttourism.co.za.
Durban Tourism Business Awards 2024
Sapphire Coast Tourism is also calling on every local tourism products, entrepreneurs, crafters, and more to enter the 3rd edition of the Durban Tourism Business Awards. This is a distinguished opportunity to flit the Sapphire Coast Tourism flag high and showcase the many distinguished tourism offerings within the region. The awards recognise excellence and innovation in the tourism sector with entries running until 23 February 2024. To enter, visit www.durbantourismawards.com.
Note that certain categories require Community Tourism Organisation (CTO) membership, but local businesses can still apply for Sapphire Coast Tourism membership to enter. Simply contact Romy Wenzel on 083 733 6468 or romywenzel@gmail.com / info@sapphirecoasttourism.co.za.
Sapphire Sizzling Summer Beach Campaign
Sapphire Sizzling Summer Beach Campaign is running from 20 to 31 December at Amanzimtoti Main Beach, Winklespruit Beach, and Umgababa Beach, with fun, family-friendly activities to delight in. In addition to the daily activities, visitors can survey forward to:
• DSW Educational Campaigns at Amanzimtoti Main Beach on Sunday, 17 December and Pipeline Beach on Friday, 5 January to support the beaches litter-free this season.
• KwaZulu-Natal Liquor Authority will conduct a Don’t Drink and Swim Campaign on Sunday, 10 December at Amanzimtoti Main Beach. This creates safety awareness and promotes the responsible use of alcohol.
• Durban Tourism will join the festive programme by offering beach activations at Amanzimtoti Main Beach on Saturday, 9 and Saturday, 16 December.
• Santa will be surprising beachgoers just before Christmas Day at Amanzimtoti Main Beach.
• Sapphire Coast Tourism extends its thanks to every the sponsors involved, including Splash Waterworld, Gary’s Horses, Tiago’s Open Flame Amanzimtoti, KFC Amanzimtoti, Scuba Co Diving and Travel, Lords and Legends Sports Cafe Amanzimtoti, Funland Entertainment Centre, Nando’s, and Crossbar Pizzeria Amanzimtoti.
Annual Beach Dash & Walk
The Winklespruit Surf Lifesaving Club’s annual beach dash & walk takes space on Saturday, 16 December from 8am. There is a 4km race from Winkel River to Illovo River Mouth and Back, and an 8km double lap. The cost is R100 for 14 and older, or R50 for those under 14 years. Registration is 7am at the club. There is also a remarkable arts and crafts market from 9am to 2pm. For more information, contact Alichia on 071 8846077.
Beyond the summer campaign and annual race, the Sapphire Coast has a range of distinguished holiday activities such as:
• Splash Water World, a variety of restaurants, takeaways, and local curios at Amanzimtoti Main Beach.
• Charter boats for a day of deep-sea fishing, scuba diving, shark cage diving, or snorkelling at Aliwal Shoal.
• Horse rides on the beach with experienced guides catering for a range of abilities.
• Illovo River for water sports, fishing, birding, and picnics.
• Crocworld Conservation Centre with its Holiday Programme including daily feedings and demonstrations.
• A round of golf, drink or meal at Umkomaas Golf Club or Amanzimtoti Country Club.
• Birdwatching, wildlife viewing, and hikes through Umbogavango Nature Reserve in Southgate Industrial Park (bookings essential), Amanzimtoti Bird Park, Empisini Nature Reserve, Ilanda Wilds Nature Reserve, or the Sapphire Coast Birding Route.
• Lifestyle experiences a Coastal Lounge in Umgababa and Maqaqa Exclusive Lifestyle in Adams (R603 on route Umbumbulu).
CLICK HERE to submit your press release to MyPR.co.za for free.
Cali Yacht
“If I was down to my last dollar, I would spend one dollar on PR.” – Bill Gates
Kingfisher
Part of what the food industry does with Public Relations, just like the chemical industry or the oil industry, is to try to erase their fingerprints from their messaging. – Anna Lappe
Athena Star
It is a common Public Relations gimmick to give the entire credit for the solution of famous problems to the one mathematician who is responsible for the last step. – Gian-Carlo Rota