Small businesses fuelled by fibre have a competitive edge

Technology has changed how businesses operate; operations have become fast-paced, putting more pressure on small business owners to adapt to modern ways of conducting business.

Local entrepreneur Vuyisile ‘DJ Vusinator’ Mathwasa, a music producer and DJ, has partnered with Vuma, South Africa’s leading network operator, to unleash his creativity through connectivity. He is one of the many entrepreneurs in South Africa that face a lot of challenges in the running of their businesses, from load shedding and network interruptions to tough economic conditions.

“Having Vuma connect me to the internet isn’t just about speed, it is about seizing the world of unlimited opportunities that the internet has. It connects me to better collaborations, to innovation and the limitless growth potential, all while staying ahead in today’s fast-paced digital landscape,” said DJ Vusinator.

Here’s a look at how fibre internet connectivity gives small businesses and entrepreneurs a competitive edge according to DJ Vusinator:

1. Higher speeds boost productivity

“Before switching to fibre as my preferred method of internet connectivity, collaborating with other artists was difficult. Uploading and sharing music with them was a time-consuming challenge. I often found myself struggling to share music without compromising its quality. Working with artists from different communities far away, who couldn’t make it to the studio, became a challenge, leaving me with only one option: to collaborate with people in close proximity,” DJ Vusinator says.

With the fast connection that fibre internet provides, far less time is wasted waiting for content to be uploaded and downloaded, and streaming content is also hassle and glitch-free. This enables small business owners to operate seamlessly in an increasingly connected world, from communicating with customers and conducting online transactions to accessing cloud-based resources. Fast internet speeds also enable improved collaboration between employees, especially when working remotely.

2. Fibre is more reliable

Unlike mobile internet connections which rely on electrical signals that are susceptible to weather interference and other disruptions, fibre internet technology offers a far more stable and reliable connection, since it uses light beams to carry data. As such, businesses can rely on consistent internet access without worrying about outages affecting their operations or their ability to communicate with clients and colleagues, even during load shedding (provided the router is connected to a power source such as a UPS device).

3. Digital marketing edge

DJ Vusinator emphasises that times have changed, and social media is no longer seen as a platform used solely for entertainment but for running business operations, “By now small business owners should know the importance of having a social media and web presence and should ensure that the content, they upload to these platforms is of a high standard.

“Having a fast, reliable internet connection not only allows businesses to deliver high-quality multimedia content waya waya, but it also allows them to connect with their customers effectively. For iSpan’ sam, this has enabled me to easily connect with Team VusVus on all social media platforms, share my amapiano dance floor bangers with them, and have them tag along in my lit collaborations, such as the #Vumanator campaign,” he says.

4. Future-proof your business

With virtual reality, augmented reality, and Internet of Things (IoT) devices becoming more common in everyday use, investing in fast fibre internet ensures businesses can accommodate and support the increasing bandwidth demands these technologies require. This positions small businesses to stay ahead of the curve and adapt to evolving technological trends.

“As a self-taught musical producer and a DJ, fibre internet has opened so many new opportunities, and enabled me to look at my craft holistically and add more titles to my name,” says DJ Vusinator.

Author: DJ Vusinator