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You are here: Home / News / MyPR / Sony Introduces World’s Smallest and Lightest[i] Wide-Angle Zoom Lens G-Master FE 16-35mm F2.8 GM II with the Acclaimed G Master™ Image Quality and Advanced High-Speed AF

Sony Introduces World’s Smallest and Lightest[i] Wide-Angle Zoom Lens G-Master FE 16-35mm F2.8 GM II with the Acclaimed G Master™ Image Quality and Advanced High-Speed AF

1 September 2023 by Guest

Sony Introduces World’s Smallest and Lightest[i] Wide-Angle Zoom Lens G-Master FE 16-35mm F2.8 GM II with the Acclaimed G Master™ Image Quality and Advanced High-Speed AF With the introduction of this second generation wide-angle zoom, along with the second generation of standard, and telephoto zoom lenses with a maximum aperture of F2.8, Sony enhances the …

  • Sony Introduces World’s Smallest and Lightest[i] Wide-Angle Zoom Lens G-Master FE 16-35mm F2.8 GM II with the Acclaimed G Master™ Image Quality and Advanced High-Speed AF
  • With the introduction of this second generation wide-angle zoom, along with the second generation of standard, and telephoto zoom lenses with a maximum aperture of F2.8, Sony enhances the total Alpha scheme.

JOHANNESBURG, 31 August 2023 – Sony announces the launch of the wide-angle zoom lens G Master™ FE 16-35mm F2.8 GM II (model SEL1635GM2) as a 35mm full-frame ?™ (Alpha™) E-mount lens that covers focal lengths from 16mm to 35mm with a maximum aperture of F2.8 over the entire zoom range.

With spring around the corner, the cream of South Africa’s content creating crop will be itching to upgrade their equipment and capture the colours of the season. Fortunately, the launch of the novel Sony FE 16-35mm F2.8 GM II is exactly what photographers and videographers who are interested in elite lenses with descriptive power and high-speed AF (autofocus) gain been looking for.

The FE 16-35mm F2.8 GM II makes it possible to secure the most out of Sony’s advanced camera bodies, allowing users to shoot everything from sweeping panoramic shots of the Drakensburg, to high intensity action shots at Konka.

With the expansion of the range with this wide-angle zoom lens, a maximum aperture of F2.8 second-generation[ii] zoom lens will be available, along with standard (24-70mm) and telephoto (70-200mm). These lenses, which are each the world’s lightest,[iii] gain excellent resolution performance, further strengthening the Alpha scheme, creating rich and varied shooting environments.

World’s smallest and lightest1 high-resolution F2.8 wide-angle zoom lens

Thanks to a current optical design that effectively arranges the extremely high surface precision XA (extreme aspherical) lens, the FE 16-35mm F2.8 GM II achieves high resolution with a maximum aperture of F2.8 over the entire zoom range. This is made possible by creating an aspherical shape with a higher degree of freedom than before. In addition to the stunning G Master bokeh expression with a wide angle, it offers an outstanding close-up performance throughout the zoom range, that minimum shooting distance of 0.22m and a maximum shooting magnification of 0.32x. Furthermore, Sony’s original Nano AR Coating II suppresses ghosting and flares to capture clear images even when a strong light source comes into the frame. This is the world’s smallest and lightest1 wide-angle zoom lens with a total length of 111.5mm and a weight of approximately 547g, which is about 20% lighter[iv] than the previous model.

Extraordinarily rapid and precise AF that brings out the best in advanced bodies

The FE 16-35mm F2.8 GM II includes the latest XD (extreme dynamic) linear motors that effectively works on high-speed drive. It achieves peaceful AF that is suitable for both still images and movies, and is up to twice as rapid as conventional models4. Even with high frame rate videos where focus shifts are noticeable, the subject is tracked with high precision. When combined with the ?1 camera body, high-speed continuous shooting[v] at up to 30 fps is possible with high-speed, high-precision, and peaceful focusing.

Operability and reliability for comfortable shooting of both still images and movies

Sony’s FE 16-35mm F2.8 GM II offers comfortable operability and excellent still image and movie shooting performance that meets the needs of professional and advanced amateur users. By reducing focus breathing during video recording compared to previous models, it is possible to achieve high-quality image expression without fluctuations in the angle of view. In addition, it suppresses the movement of the centre of gravity during zooming and enables stable shooting, so you can shoot comfortably with a gimbal. Operability has also been improved with features such as an aperture ring that can be clicked on/off with a switch, and two focus hold buttons that can be assigned a desired function from the camera body.

Fluorine coating is applied to the front lens, so dirt adhering to the lens surface can be easily removed. The dustproof and splashproof design allows you to use the camera safely even outdoors[vi], giving you greater freedom in shooting.

Availability
The recent FE 16-35mm F2.8 GM II (model SEL1635GM2) will be available in South Africa from September 2023.

A variety of exclusive stories, videos and exciting current content shot with the newest cameras and other Sony products can be found here.

A product video on the current FE 16-35mm F2.8 GM II can be viewed here: https://youtu.be/Qxwt_e_xZLY

For more information about FE 16-35mm F2.8 GM II, please visit: https://www.sony.com/za/electronics/e-mount-lenses/sel1635gm2

* Both Japanese words, Kando means emotion and Anshin has various meanings such as peace of mind, reassurance, reliability, and trust.

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Category: MyPRTag: Africa, Johannesburg, MyPR, Press Release, South Africa, Video

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  1. Sand Whiskers

    8 September 2026 at 5:26 am

    When asked how often they use marketing software, 61% of PR pros report using web analytics software at least monthly. Almost half use email automation software at least monthly as well.

  2. Y0Dler

    5 September 2026 at 1:36 pm

    The Father of PR: We’d be remiss if we didn’t mention Edward Bernays, known as the “father of Public Relations.” Some of his (in)famous work included promoting cigarettes to women by branding them “Torches of Freedom” and… toppling the Guatemalan government? It’s true! The United Fruit Company hired Bernays to run a PR campaign against Guatemalan president Jacobo Arbenz Guzman, ultimately resulting in the CIA-orchestrated overthrow of the Guatemalan government in 1954. (Source: PR Watch)

  3. vermilion

    4 September 2026 at 3:44 pm

    A woman founded the first Public Relations newsletter. Her name was Denora “Denny” Griswald. The publication she founded in 1944 is still in operation today. You might know it today as PRNEWS.

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