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South Africa needs a new CMO for tourism | SA News

One of South Africa’s most strategic marketing positions is up for grabs — this comes when the country’s global tourism brand can least afford missteps.

South Africa needs a new CMO for tourism

South African Tourism is recruiting a chief marketing officer (CMO), a role that will shape how the country is positioned to the world as a leisure and business destination, while helping steady an agency that has spent the past year navigating governance upheaval, leadership gaps and heightened public scrutiny.

The advertisement comes after a turbulent period for the tourism marketing body.

Last year, Tourism Minister Patricia de Lille dissolved the South African Tourism board and installed an interim structure, following allegations…

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