OMODA has partnered with Switch Energy Drink to launch Switch Up Your Life, a nationwide competition offering prizes worth R20 million. At the heart of the competition are 20 brand-new OMODA C7s, making this the biggest competition of its kind in South Africa.
Running until the end of January 2026, the campaign turns a simple purchase into the chance to win big. Along with the C7 grand prizes, there are weekly rewards, ranging from cash drops and digital vouchers to airtime, data and the latest iPhones.
But the prize at the centre of the campaign is the all-new C7, which bridges the gap between the best-selling C5 and the range-topping C9. With its bold styling, slim LED headlights, and athletic stance, the C7 makes a confident first impression.
Power comes from a turbocharged 1.6-litre petrol engine paired with a seven-speed dual-clutch transmission, producing 145 kW while keeping fuel consumption as low as 7.5 L/100km. Inside, the C7 offers generous occupant space, a 639-litre boot, and luxury features such as leather upholstery, a panoramic sunroof, and dual-zone climate control, all standard.
“The Switch Up Your Life campaign is about more than giveaways,” said Lungelo Zwane, Marketing Specialist at OMODA South Africa. “Partnering with Switch gave us the chance to connect with people freshly and to put the C7 in reach of those who share that same forward-looking energy.”
Zhuraan Glade, Head of Marketing at Switch Energy Drink, added: “Our valued customers are at the heart of everything we do, and the partnership with OMODA has helped us bring this to life and give back to our Day 1s. Switch and OMODA both keep it fresh and forward-thinking, so the vibe between us was instant, and working together just made sense.”
Established in 2014, Switch is a proudly South African beverage company that produces energy drinks designed to meet the unique demands of a diverse market. The brand continuously evolves its distinctive product range, uncompromising in ingredients, flavour, and style, making it a natural partner for a campaign that celebrates energy, movement, and possibility.
The OMODA x Switch partnership goes beyond a prize pool. It’s a collaboration built on shared ambition, with both brands speaking to movement, energy and possibility. What sets this campaign apart is its scale and how easy it is to enter, making it part of everyday life for people across South Africa.
How it works
Buy a Switch Energy Drink, dial 120440#, and enter the code under the tab. Every entry counts!
Prizes include 20 OMODA C7s, weekly R5,000 cash drops, R500 vouchers from Pick n Pay, Dis-Chem and Takealot, airtime, data, and iPhones valued at R39,000.
For more information, visit drinkswitch.co.za.
Alley Fiend
Sisa Ngebulana – Rebosis Property Fund: In 2011, when Sisa Ngebulana listed Rebosis Property Fund, it was the first black-managed and substantially held property fund listed on the JSE. He is also the founder and CEO of Billion Group, a commercial and retail property developer. Overcoming crippling illness, he went on to become a self-made millionaire with a net worth estimated at R400 million.