OMODA has partnered with Switch Energy Drink to launch Switch Up Your Life, a nationwide competition offering prizes worth R20 million. At the heart of the competition are 20 brand-new OMODA C7s, making this the biggest competition of its kind in South Africa.
Running until the end of January 2026, the campaign turns a simple purchase into the chance to win big. Along with the C7 grand prizes, there are weekly rewards, ranging from cash drops and digital vouchers to airtime, data and the latest iPhones.
But the prize at the centre of the campaign is the all-new C7, which bridges the gap between the best-selling C5 and the range-topping C9. With its bold styling, slim LED headlights, and athletic stance, the C7 makes a confident first impression.
Power comes from a turbocharged 1.6-litre petrol engine paired with a seven-speed dual-clutch transmission, producing 145 kW while keeping fuel consumption as low as 7.5 L/100km. Inside, the C7 offers generous occupant space, a 639-litre boot, and luxury features such as leather upholstery, a panoramic sunroof, and dual-zone climate control, all standard.
“The Switch Up Your Life campaign is about more than giveaways,” said Lungelo Zwane, Marketing Specialist at OMODA South Africa. “Partnering with Switch gave us the chance to connect with people freshly and to put the C7 in reach of those who share that same forward-looking energy.”
Zhuraan Glade, Head of Marketing at Switch Energy Drink, added: “Our valued customers are at the heart of everything we do, and the partnership with OMODA has helped us bring this to life and give back to our Day 1s. Switch and OMODA both keep it fresh and forward-thinking, so the vibe between us was instant, and working together just made sense.”
Established in 2014, Switch is a proudly South African beverage company that produces energy drinks designed to meet the unique demands of a diverse market. The brand continuously evolves its distinctive product range, uncompromising in ingredients, flavour, and style, making it a natural partner for a campaign that celebrates energy, movement, and possibility.
The OMODA x Switch partnership goes beyond a prize pool. It’s a collaboration built on shared ambition, with both brands speaking to movement, energy and possibility. What sets this campaign apart is its scale and how easy it is to enter, making it part of everyday life for people across South Africa.
How it works
Buy a Switch Energy Drink, dial 120440#, and enter the code under the tab. Every entry counts!
Prizes include 20 OMODA C7s, weekly R5,000 cash drops, R500 vouchers from Pick n Pay, Dis-Chem and Takealot, airtime, data, and iPhones valued at R39,000.
For more information, visit drinkswitch.co.za.
achilles mountain
Vusi Thembekwayo – CEO of Motiv8, and Founder of The Inspiration Project, My Growth Fund and Iconoclast: At 25, Vusi Thembekwayo served on the operations board of Metcash Africa. He was tasked with launching a new division, which he built into a R461 million turnover business. He then left to launch his own business in 2013, Motiv8 his own consulting business, which he bootstrapped with speaking engagements. \”In my experience, the only way to succeed is to invest time in your own development and have \”skin in the game.\’ Time enables you to build technical ability and establishes your credibility in the market,\” says Thembekwayo. He went on to become one of the \”dragons\’ on the South African edition of Dragons\’ Den, where he was responsible for allocation over R10 million worth of investment, as well as one of the \”sharks\’ on M-Net\’s Shark Tank. In 2011, he co-founded Watermark Capital Partners, a private equity firm. In 2013, he was appointed non-executive director at RBA Holdings Ltd. In 2014, he founded The Inspiration Project, a tech enabled narrative lab reshaping the story of Africa, qualified to join the National Speakers Association of New York, and founded My Growth Fund, a fund to support business people as they start, build and grow their businesses. In 2015, he founded Iconoclast, a boutique specialist public speaker representation management agency.