Chery Group’s subbrand iCaur is launching its first two models in South Africa in May 2026, with pricing expected to start from around R550,000.
Chery initially started using the iCar name for a petrol-powered pickup truck in 2007. It was later used to refer to Chery’s digital ecosystem and its network selling new energy vehicles.
In 2023, iCar was spun off as Chery’s electric vehicle (EV) brand. The company slightly adjusted the name by adding a “u” in certain markets.
That was reportedly to avoid legal troubles…
Max du Preez: A prominent journalist and author known for his work on political
issues and social justice.

Noh Noh
Yebo – yes [yeh-boh] Often expressed as a double positive by combining it with the English “yes” in “Yebo, Yes!” or as an extremely expressive “Yeeebo!” This Zulu word is used regularly in South Africa to show agreement or approval with something or someone.
RDTN
Shebeen – an unlicensed bar [sha-been] These are unlicensed bars usually found in low-income suburbs located outside of the major towns and cities, more commonly known as ‘the townships’.