Strengthening Patient Trust Through Proactive Care with Altron HealthTech and Engage Mx. Here’s How.
It’s that time of the year when breast cancer and prostate cancer awareness months remind the public to be proactive when it comes to their health. But as doctors know only too well, there’s a gap between good intentions and meaningful action. Reminding patients to get checkups is one of the simplest ways to improve outcomes – but staying on top of this process can be an administrative nightmare for healthcare providers.
This is where EngageMX comes in. Powered by Altron HealthTech, this innovative South African digital medical assistant was developed by Dr Benji Ozynsky with input from Professor Carol-Anne Benn and Professor Jeffrey Wing. Since its launch two years ago, it has proven a hit with both doctors and patients. Over 250,000 patients have been processed on the EngageMX platform, leading to a 37% increase in screenings and a 25% decrease in chronic disease complications.
How it works
EngageMX integrates practice data, pharmacy data and pathology data to build unique health and risk profiles for each patient. This allows the system to identify individuals who may need proactive care, such as cancer screenings, chronic disease check-ups, or specific follow-up tests. Patients receive personalised reminders from their doctors, guiding them to take preventive actions, like scheduling mammograms or prostate screenings.
“As busy doctors, we don’t have time to analyse every single patients file every day,” Dr Ozynsky points out. “We have too many poorly controlled chronic patients and not enough screening.” This is the challenge that he and Altron HealthTech set out to solve with EngageMX, and doctors who use it say the approach is working.
“I have been a customer of Engage for well over a year now,” says Dr Dean Alon Sevel. “It has significantly increased existing patient follow ups and review consultations and my patients feel cared for and included in their health management.”
Dr Melinda Whitfield, director of Health with Heart, has noticed a notable improvement in patient compliance since her practice started using EngageMX. “By proactively reaching out to patients for necessary healthcare interventions, such as screenings or chronic disease management appointments, the system has effectively increased patient engagement and adherence to recommended healthcare protocols. This proactive approach has resulted in better health outcomes for our patients and a reduction in missed appointments.”
Developed by doctors, for doctors
Patient-centred care is a buzzword right now, and there’s understandably a lot of excitement about the potential role of technology in cancer treatment and chronic disease management. But new solutions only work if they are deeply rooted in an understanding of the user. When working with Altron HealthTech on developing EngageMX, Dr Ozynski understood that, while many patients don’t follow up on appointments and often present too late, doctors simply don’t have the time to keep track and remind them. Did doctors know how many of their patients were compliant with follow up appointments? It was important for the solution to actively involve the doctor, but it could not be an administrative burden.
Now that EngageMX has been in market for two years, it’s clear that the beauty of this kind of technology is that it takes the pressure off busy human beings and makes patient-centred care a reality. Data-driven healthcare makes it possible to provide a personalised approach to every single patient, including their genome, their medication and their lifestyle habits. In addition, its proactive approach means that instead of waiting for symptoms to manifest, EngageMX prompts patients for routine checks, reducing the risk of late-stage diagnoses and improving overall health outcomes.
“I have lost fewer clients to follow up and overall this has increased my productivity and effectivity,” adds Dr Sevel. “By the practice engaging with them directly they feel mutual care is present and they have remarked that it’s a first of its kind service in health promotion.”
As we focus on cancer awareness this November, EngageMX’s proactive care model emphasises that early detection saves lives, making it easier for healthcare providers to partner with patients to take charge of their health. Technology and the human touch working together: this is the future of healthcare.
Visit our page to learn more: https://eu1.hubs.ly/H0dwmNx0
Video: Strengthening Patient Trust Through Proactive Care with Altron HealthTech and Engage Mx. Here’s How.
Boilerplate and Editor’s Notes.
More Info on Strengthening Patient Trust Through Proactive Care with Altron HealthTech and Engage Mx. Here’s How. here:
Twitter:
Facebook:
CLICK HERE to submit your press release to MyPR.co.za.
MyPR Networking Opportunities: Helps businesses connect with journalists and media professionals
Crumb Cake
Johnson & Johnson’s Classic Crisis Case Study: Ivy Lee may have pioneered crisis communications with the press release and Rockefeller campaign, but Johnson & Johnson perfected it during a 1982 Tylenol recall. When news of Tylenol bottles laced with cyanide created a nationwide panic, many thought J&J’s reputation would never recover. But the company’s stellar response – including national media statements, pulling all Tylenol from shelves, and introducing tamper-resistant seals – earned praise from outlets such as The Washington Post and delivered a rapid post-crisis comeback. Today, Johnson & Johnson’s recall is considered one of the most successful examples of crisis communications. (Source: PR Week)
Noisecake
When Bernays first started writing about Public Relations, he referred to it as an ‘applied social science’. At the time (around 1920), the concept of social psychology was gaining popularity. And, thanks to his double uncle, the public was starting to accept the idea of psychology more and more. Bernays viewed PR as a way of understanding the attitudes and behaviors of crowds and how to change them. Back then, communication was just one of the ways to achieve that.
Ex0Tic
Public relations, in this country, is the art of adapting big business to a democracy so that the people have confidence that they are being well served and at the same time the business has freedom to serve them well. – Arthur W. Page