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You are here: Home / Archives for demand

demand

15 September 2026

South Africans Aren’t Giving Up on Car Ownership. They’re Just Buying Differently

Location: Business
  • TransUnion's Q2 2026 Mobility Insights Report reveals new passenger vehicle sales grew 15.8% year-on-year, the strongest annual growth in three quarters.
  • Used-to-New Ratio declines from 3.2 to 2.7 year-on-year, reinforcing the shift towards new vehicles
  • Vehicle purchase intent declined from 22% to 19%, as households became more cautious amid rising affordability pressures.

Despite continued fuel price pressure, rising living costs and ongoing strain on household finances, South Africans continue to prioritise vehicle ownership. According to TransUnion's Q2 2026 Mobility Insights Report, new passenger vehicle sales increased 15.8% year-on-year during the quarter, marking the strongest annual growth recorded in the past three quarters despite challenging economic conditions.

Beneath this growth, however, a significant shift is underway. Consumers are showing renewed interest in used vehicles and more affordable options as affordability becomes a more important consideration. The changing dynamics are reflected in vehicle registration patterns.

The used-to-new ratio declined from 3.2 in Q2 2025 to 2.7 in Q2 2026, indicating that new vehicles gained market share over the past year. While the ratio increased from 2.3 in Q1, the year-on-year movement confirms that the broader shift towards new vehicles remains intact.

"One of the most encouraging findings from this quarter's report is that South Africans have not stepped away from vehicle ownership despite a more challenging economic backdrop," says Ayesha Hatea, director of research and consulting at TransUnion Africa.

"What we are seeing instead is a more pragmatic consumer. Mobility remains essential, but consumers are carefully weighing affordability, financing costs, fuel efficiency and long-term ownership expenses before making purchasing decisions."

As consumers increasingly turn to used vehicles, alternative financing structures, rental models and digital purchasing journeys, the industry's risk profile is evolving alongside these opportunities. Fraud is no longer confined to traditional vehicle-finance applications. Businesses face growing exposure to identity fraud, synthetic identities, document manipulation, income misrepresentation, ownership fraud and payment fraud across multiple points of the automotive ecosystem.

Affordability Reshapes the Market

One of the clearest indicators of changing consumer priorities is the rapid rise of Chinese automotive brands. These brands now account for more than one in every five (22.4%) passenger and light commercial vehicles sold in South Africa, highlighting the growing importance of affordability, technology and overall value in purchasing decisions.

"Affordability has become one of the defining themes of South Africa's mobility market," says Hatea. "Consumers are increasingly looking for the best overall value proposition rather than simply the lowest price. Brands that combine affordability, quality, technology and lower running costs are proving particularly attractive in the current environment."

Consumers Remain Engaged but More Cautious

Data from TransUnion's Q2 2026 Consumer Pulse Survey points to a more measured outlook among households.

The proportion of consumers intending to purchase a vehicle within the next three months declined from 22% in Q1 to 19% in Q2. The decline was most pronounced among lower- and middle-income households, while purchase intent among higher-income households increased from 24% to 27%.

Importantly, this moderation should not be interpreted as weakening demand. Rather, it suggests consumers are becoming more deliberate as affordability pressures intensify.

The continued strength in vehicle sales indicates that vehicle ownership remains a priority for many South Africans. However, consumers are increasingly focused on achieving the right balance between affordability, reliability and long-term value.

Hybrid Vehicles Gain Momentum

The same practical mindset is shaping attitudes towards vehicle technology. While internal combustion engine vehicles continue to dominate the market, hybrid vehicles have emerged as the preferred route to electrification. According to the report, 45% of consumers now consider hybrid vehicles when evaluating their next purchase, making them the most attractive electrified vehicle option in South Africa.

Rising fuel costs, concerns around charging infrastructure and growing awareness of operating expenses are encouraging consumers to seek greater efficiency without compromising convenience.

"South Africa's mobility transition is likely to follow a distinctly local path. Consumers want lower running costs and greater efficiency, but practicality remains paramount. Hybrid technology offers a compelling middle ground between affordability, convenience and sustainability.”

"As automotive customer journeys become increasingly digital, businesses need to connect identity, device, behavioural and financial intelligence to distinguish legitimate customers from higher-risk activity without adding friction to the customer experience," adds Hatea.

Value Will Define the Next Phase of Growth

Despite a more challenging outlook for households and businesses, the report suggests the underlying fundamentals supporting vehicle demand remain intact.

For OEMs, dealers, financiers and insurers, future growth opportunities will increasingly depend on their ability to meet consumer expectations around affordability, convenience and efficiency. Organisations that can help consumers navigate a constrained economic environment through competitive pricing, flexible financing solutions and lower-cost mobility options will be better positioned to respond to demand.

Growth, however, must be supported by intelligent risk management. Traditional verification approaches are increasingly being complemented by layered fraud prevention capabilities that connect identity, device, behavioural, financial and regulatory signals. This helps organisations identify higher-risk activity earlier while reducing friction for legitimate customers.

"The South African vehicle market continues to demonstrate resilience, but success in the next phase of growth will depend on understanding a more selective and value-driven consumer," concludes Hatea. “The ability to deliver affordability, efficiency, trust and long-term value will increasingly determine which brands and businesses succeed in the market.”

Read moreSouth Africans Aren’t Giving Up on Car Ownership. They’re Just Buying Differently
11 August 2026

Mbombela: new, crucial policy on student housing postponed

Location: News

The Freedom Front Plus (VF Plus) kept the pressure on the Mbombela Local Municipality’s Portfolio Committee on Urban Planning and Development to table the long-awaited final policy on student housing to the Council. Executive Mayor Sibongile Makushe-Mazibuko has, however, postponed the policy. This policy is crucial, as the demand for housing near institutions such as […]

The post Mbombela: new, crucial policy on student housing postponed appeared first on Freedom Front Plus.

Read moreMbombela: new, crucial policy on student housing postponed
10 August 2026

The World Has Changed. African Countries Must Rethink How They Grow Their Economies

Location: News

Africa still needs millions of better-paying jobs and higher productivity to reduce poverty. What has changed is the route to achieving those goals.

Read moreThe World Has Changed. African Countries Must Rethink How They Grow Their Economies
1 August 2026

Intended Closure of Tulbagh Canning Factory

Location: News

Prompted by concern over the intended closure of Premier Foods’ Fruits Products Western Cape (FPWC) plant in Tulbagh, the Freedom Front Plus (VF Plus) initiated talks aimed at saving the facility. This enterprise previously belonged to the Rhodes Food Group, but was acquired by Premier earlier this year and has since been trading as FPWC. […]

The post Intended closure of Tulbagh canning factory: Freedom Front Plus initiates business rescue talks appeared first on Freedom Front Plus.

Read moreIntended Closure of Tulbagh Canning Factory
31 July 2026

Ekurhuleni’s Official Media Statement Contradicts Its Financial Statements

Location: News

The Freedom Front Plus (VF Plus) questions the discrepancy between the financial picture painted by the Ekurhuleni Metro in a recent public statement and the figures in the Metro’s unaudited financial and performance results for the fourth quarter of the 2025/26 financial year, tabled to the Council on Thursday. According to the Metro’s statement, published […]

The post Ekurhuleni’s official media statement contradicts its financial statements appeared first on Freedom Front Plus.

Read moreEkurhuleni’s Official Media Statement Contradicts Its Financial Statements
14 July 2026

South Africans Under Strain as Inflation Persists

Location: Business
  • 79% of South Africans ranked inflation among their top three household financial concerns, up from 74% a year ago
  • Financial optimism fell to 66% from 71% in Q2 2025, while 39% expect to miss at least one current bill or loan repayment
  • 92% view access to credit as important, but only 36% plan to apply for new credit or refinance, while 45% abandoned applications

South African consumers are facing sustained financial strain, with nearly four in ten (39%) expecting to miss at least one bill or loan repayment, according to TransUnion’s Q2 2026 Consumer Pulse Study (CPS). Persistently high inflation continues to reshape how households spend, borrow and save, driving more cautious financial behaviour and softer optimism.

The findings point to a consumer environment marked less by recovery and more by ongoing adjustment. While many households remain financially active, their ability to absorb additional pressure is narrowing, with affordability constraints increasingly shaping everyday decisions.

“Consumers are still managing, but the margin for error is shrinking,” said Ayesha Hatea, director of research and consulting at TransUnion South Africa. “Even modest increases in essential costs are forcing difficult trade-offs, which is reflected in lower confidence and more cautious credit behaviour.”

Financial Pressure Persists as Optimism Declines

Household finances remain under pressure, with mixed signals pointing to continued strain. In Q2 2026, 43% of South Africans said their household finances were better than planned, down slightly from 44% in Q2 2025. At the same time, 40% said their finances were worse than planned, pointing to persistent pressure rather than a clear recovery trend.

Forward-looking sentiment softened more noticeably. Financial optimism declined to 66%, down from 71% in Q2 2025, while pessimism increased to 19% from 15%. Income expectations also weakened, with 70% of consumers expecting their household income to increase over the next 12 months, compared to 75% a year ago.

A key driver of this shift is the widening gap between income growth and rising living costs. Only 37% of consumers believed their income was keeping up with inflation, while 41% disagreed. Inflation for everyday goods, including groceries and fuel, remained the dominant household concern, ranking among the top three worries for 79% of respondents.

This imbalance is increasingly affecting liquidity, which underscores the extent to which cost pressure continues to affect monthly cash flow and raise the risk of missed payments.

“Inflation remains the single biggest pressure point for households. Even where incomes are rising, essential costs quickly absorb that relief. This makes budgeting discipline and financial awareness more important, because households need to know where they can adjust when pressure rises,” said Hatea.

Households Cut Discretionary Spend to Stay Afloat

In response, South Africans are making practical adjustments to their household budgets. More than half of consumers (53%) said they had cut back on discretionary spending such as dining out, travel, and entertainment over the past three months. A further 28% cancelled subscriptions or memberships, while 24% cancelled or reduced digital services such as wireless, cable TV, or internet.

Debt and savings behaviour also reflect caution. Around 32% of consumers said they had paid down debt faster, 27% saved more in an emergency fund or stokvel, and 20% saved more for retirement. At the same time, 14% cut back on retirement savings, 14% increased their use of available credit, and 13% used their retirement savings, signalling that financial resilience is uneven and for some, deteriorating.

Looking ahead, consumers expect essential categories to remain under pressure. Over the next three months, 37% expect their spending on bills and loans to increase, while 33% expect higher spending on medical care and services. Around 36% expect to increase contributions to retirement funds or investments, although 16% expect to decrease spending in that category.

“These findings show how carefully households are trying to manage trade-offs. Some consumers are still building buffers and paying down debt, while others are drawing on savings or credit to get through the month. That is why the broader picture is one of sustained financial adjustment rather than simple improvement,” said Hatea.

Consumers Want Credit but Few Are Willing to Apply

Credit remains a critical financial tool, but engagement is becoming more selective. The study found that 92% of South Africans view access to credit and lending products as important to achieving their financial goals, unchanged from a year ago. Perceptions of access improved, with 45% believing they have sufficient access to credit, up from 38% in Q2 2025. Around half (50%) of consumers believe they would be approved if they applied.

However, this confidence is not translating into increased demand. Only 36% plan to apply for new credit or refinance existing credit in the next 12 months, broadly unchanged year-over-year (YoY). Among those who considered applying for credit or refinancing, 45% ultimately abandoned their plans.

Cost remains the largest barrier, cited by 30% of consumers who abandoned applications. Credit history was cited by 23%, while 22% pointed to income or employment status. This suggests that while consumers still recognise the importance of credit, many remain cautious about taking on new commitments.

“Credit demand has not disappeared, but consumers are becoming more selective about the obligations they take on. For many households, access is not only about whether credit is available. It is also about whether the cost, repayment terms and approval process feel manageable,” said Hatea.

Where consumers do plan to apply, demand is shifting toward shorter-term and more flexible products. Among those planning new credit or refinancing activity, 34% intend to apply for a new personal loan, up from the previous quarter, while 29% plan to apply for a new credit card. A further 27% plan to use buy now, pay later services.

Fraud Exposure Rising as Digital Use Expands

Digital channels are also playing an increasingly important role in financial participation. Of the 30% who said they used digital banking services, around 46% reported using a digital bank, 56% used buy now, pay later services, and 23% engaged with digital or FinTech providers. This points to continued demand for speed and convenience, alongside the need for clear, responsible credit information.

As digital financial activity grows, identity protection remains an important concern. Around 56% of consumers reported being targeted by online, email, phone call, or text message fraud attempts in the past three months.

Among those targeted, the most common schemes were vishing (34%), smishing (33%), and phishing (31%). The study also found that 26% of consumers had been notified in the past three months that details about their identity or online accounts had been compromised in a data breach.

Consumers are taking some protective steps. In the past 60 days, 53% changed passwords because of cybersecurity concerns, 37% checked their credit reports, and 12% purchased internet security, anti-virus, or anti-malware protection. Yet uncertainty remains a barrier. Among consumers who took no action despite cybersecurity concerns, 56% said they were overwhelmed by what to do.

“As digital financial participation increases, security becomes a core part of financial confidence. Consumers need clear, practical guidance on how to protect their information and respond effectively when risks arise,” said Hatea.

Consumers Seek Control Amid Ongoing Financial Strain

Despite ongoing challenges, South African consumers remain financially engaged and active. Around 34% monitor their credit reports monthly, 13% weekly, and 6% daily. More than half (52%) believe their credit score would improve if businesses used information not found on standard credit reports, such as rental payments, short-term loan history, and buy now, pay later loans.

This reflects a broader shift toward financial visibility, as consumers look for tools and information to better manage their financial position in an uncertain environment.

The Q2 2026 Consumer Pulse Study highlights a market that is resilient but increasingly constrained. Households are adjusting spending, managing debt carefully, and seeking greater control, but persistent cost pressures are testing their capacity to absorb shocks.

“Consumers are doing their best to stay in control in a difficult environment,” Hatea concluded. “For lenders and financial service providers, the opportunity lies in supporting that effort, through transparent pricing, responsible access to credit, and tools that help consumers anticipate and manage financial stress before it escalates.”.

Consumers can get their free annual credit report from TransUnion here.

Read moreSouth Africans Under Strain as Inflation Persists
14 July 2026

Training Young People for Jobs: Insights From 9 African Countries on What’s Missing

Location: News

Youth employment programmes need to be built around real jobs, capable institutions and the young people they are meant to serve.

Read moreTraining Young People for Jobs: Insights From 9 African Countries on What’s Missing
13 July 2026

Abuja’s Housing Crisis: Why Affordable Homes Stay out of Reach for Low Paid Workers

Location: News

Nigeria’s housing policies have failed to meet the needs of its federal capital residents.

Read moreAbuja’s Housing Crisis: Why Affordable Homes Stay out of Reach for Low Paid Workers
3 July 2026

The Rhythms That Broke Bashir: How Sudan’s Music Shaped a Revolution

Location: News

Music created the networks, identities and spaces of trust that made collective political action possible in Sudan’s 2019 revolution.

Read moreThe Rhythms That Broke Bashir: How Sudan’s Music Shaped a Revolution
30 June 2026

South African Credit Trends Diverge as Consumers Navigate Affordability Pressures in Q1 2026

Location: Business
  • Personal loans markets continue to split in opposing directions, highlighting clear contrasts between bank and non-bank portfolios
  • Credit cards reflect growing reliance on credit, alongside increasing signs of repayment pressure
  • Vehicle asset finance remains resilient, with momentum shifting toward new vehicles purchases

South African consumers are reshaping how they access and use credit as affordability pressures persist, according to TransUnion’s Q1 2026 South Africa Industry Insights Report. The report’s findings show that credit demand remained resilient, but diverging risk dynamics are increasingly evident across products and providers. Consumers are relying more heavily on existing credit facilities while also shifting toward more accessible lending options that are typically employed by higher risk borrowers to manage short-term liquidity needs.

Diverging Trends in Bank and Non-Bank Personal Loans

Personal loan markets continued to show distinctly different trajectories during the quarter. Bank personal loan originations recorded modest growth of 2.5% YoY, while the number of active accounts increased by 1.4% over the same period. Looking below this headline growth reveals a shift in lending mix by borrower risk profiles, with below-prime originations rising by 5.0% while prime and above segments declined by 3.8%. Gen Z participation also increased significantly, with originations among this segment rising 21% YoY, bringing their share to 23% (up from 19.5% in Q1 2025) of total bank personal loan originations.

Credit performance improved in the bank personal loan segment, as account-level delinquencies (3+ months in arrears, or MIA) decreased by 256 basis points to 26.7%. This reflects tighter underwriting, portfolio stabilisation, and improved repayment behaviour following earlier periods of financial stress.

In contrast, non-bank personal loans continued to expand rapidly. Originations grew by 19.0% YoY, while active accounts increased by 27.6%. This growth was driven largely by younger consumers, with Gen Z accounting for 53% of originations in the quarter.

At the same time, lending dynamics for non-bank personal loans have evolved. Declining average loan sizes and balances point to a shift toward smaller value and more frequent borrowing patterns. This reflects a combination of lender appetite for smaller, shorter-term exposure and continued consumer demand for accessible liquidity, with these products increasingly used to support short-term cash flow needs rather than larger, structured borrowing.

However, this rapid growth has been accompanied by rising risk. Account-level delinquencies increased by 193 bps to 49.8%, with delinquency levels now approaching half of all active non-bank personal loans. This highlights elevated stress within the segment and points to increasing pressure among higher-risk borrowers.

“Bank personal loans are entering a more stable phase characterised by controlled growth, targeted expansion into younger and moderate-risk segments and improved credit performance,” said Ayesha Hatea, director of research and consulting at TransUnion South Africa. “While non-bank personal loans are expanding financial inclusion and access to liquidity, this growth is being driven by higher-risk and more financially vulnerable segments experiencing rising credit stress, raising important considerations around sustainability and risk management.”

Reliance on Credit Cards Increased as Repayment Pressure Grew

The credit card market also showed a clear shift in growth dynamics, with balance expansion increasingly driven by existing accounts rather than new cards issuance. Originations volume declined by 9.5% YoY, alongside a 4.1% YoY reduction in average credit limits, reflecting a more cautious lending environment.

Despite this, outstanding balances grew by 8.8% YoY, supported by increased utilisation as well as emerging repayment pressure which reduced card repayment levels. The number of active consumers rose by 6.4%, while average balances per account increased by 2.5%.  

Delinquencies also rose YoY, with account-level delinquencies increasing by 66 basis points to 13.6%, while delinquent balances increased by 16% YoY. As a consequence of increased delinquencies, lower repayment levels contributed to the rise in total account balances over the past year.

“While increased utilisation is contributing to balance growth, the faster rise in delinquent balances indicates that repayment pressure is becoming a more persistent driver,” said Hatea. “Credit cards are playing a dual role in the current environment. They are both a liquidity tool, supporting short-term cash flow needs, and a channel where financial pressure is becoming more visible through rising delinquency.”

Resilient Demand for Vehicle Asset Finance Supported by Increased Access to New Vehicles

Vehicle finance continued to demonstrate steady growth, supported by strong participation from younger consumers. Gen Z and Millennials now account for two-thirds (66%) of all originations, which increased by 11.6% YoY. This reflects sustained demand for mobility while highlighting the growing role that first-time and early-life stage borrowers play in sustaining market activity.

At the same time, there is a clear shift in the composition of financing, with the ratio of used to new vehicles declining to 0.93. This indicates that more new vehicles are now being financed than used, structurally elevating average origination values. Notably, this trend occurred even as more affordable new entrants, particularly Chinese brands, gained traction in the market, with one in five vehicles sold now coming from these manufacturers.

On the risk side, subprime originations have increased significantly, rising by over 33.5% YoY and now accounting for a quarter (25%) of all new vehicle finance. This suggests that growth is increasingly being driven by higher-risk segments, as lenders balance expansion with the need to sustain volumes.

Despite this increase in borrowing by riskier consumers, repayment performance improved, with account-level 3+ MIA delinquencies declining by 80 bps to 7.1%, indicating relatively strong borrower management of vehicle loans.

“Overall, the vehicle asset finance market reflects a complex but resilient environment. Demand remains strong, supported by younger consumers and improved access to new vehicles. However, rising exposure to higher-risk borrowers and increasing loan sizes will require enhanced early risk detection tools going forward to enable mobility and inclusion,” said Hatea.

Table 1: Key South African Consumer Credit Market Metrics (Q1 2025 vs Q1 2026)

Product

YoY origination growth

Serious account-level delinquency rate*

YoY basis points (bps) change in delinquency rate

Credit card

-9.5%

13.6%

+66 bps

Bank personal loan

2.5%

26.7%

-256 bps

Non-bank personal loan

19.0%

49.8%

+193 bps

Clothing accounts

11.0%

26.2%

-1  bps

Retail instalment

-1.7%

26.6%

-89 bps

Retail revolving

-7.1%

16.8%

-126 bps

Home loans

11.4%

7.7%

+10 bps

Vehicle finance

11.6%

7.1%

-80 bps

 *Account-level serious delinquency rate, measured as a percentage of accounts three or more months in arrears

“South Africa’s Q1 2026 insights highlight a credit landscape that remains active but increasingly segmented. While demand for credit persists, affordability constraints are reshaping how consumers borrow, with greater reliance on short-term liquidity and higher-risk products,” said Hatea. “These trends underscore the need for lenders to balance growth with prudent risk management while supporting sustainable access to credit across the market.”

Read moreSouth African Credit Trends Diverge as Consumers Navigate Affordability Pressures in Q1 2026
29 June 2026

Kenyans Living in Towns Are Farmers Too: What This Means for Rural Landscapes

Location: News

The increasing control of rural agricultural land by urban residents has implications for rural people and spaces.

Read moreKenyans Living in Towns Are Farmers Too: What This Means for Rural Landscapes
29 June 2026

Blaming Migrants Ignores the Real Causes of South Africa’s Economic Crisis

Location: News

The economic and social conditions in which anti-migrant sentiment has exploded in South Africa include high joblessness and a collapse of government services.

Read moreBlaming Migrants Ignores the Real Causes of South Africa’s Economic Crisis
25 June 2026

Gauteng’s Municipal Crisis Requires Decisive Action

Location: News

During the budget debate of the Gauteng Department of Cooperative Governance and Traditional Affairs (Cogta), the Freedom Front Plus (VF Plus) warned that the state of local government in parts of Gauteng can no longer be viewed as an ordinary management challenge. It is a full-scale crisis that requires urgent intervention. Although the department acknowledges […]

The post Gauteng’s municipal crisis requires decisive action appeared first on Freedom Front Plus.

Read moreGauteng’s Municipal Crisis Requires Decisive Action
24 June 2026

South Africa’s Vehicle Market Proves Resilient as Affordability Reshapes Demand

Location: Business
  • Passenger vehicle sales reached 114,517 units in Q1 2026, with year-on-year growth moderating to 12.6%
  • Chinese brands account for more than 19% of new passenger and light commercial vehicle sales nationally
  • Hybrid vehicle interest rose to 39%, reinforcing hybrids as South Africa’s primary pathway in the shift toward electrified vehicles

South Africa’s passenger vehicle market remained resilient in the first quarter of 2026, but demand is evolving. Rising affordability pressures, higher fuel costs, the growth of Chinese brands and shifting powertrain preferences are reshaping the automotive landscape.

According to TransUnion’s Q1 2026 Mobility Insights Report, passenger vehicle sales reached 114,517 units in Q1 2026, slightly higher than the 114,246 units recorded in Q4 2025. Year-on-year (YoY) growth eased to 12.6%, down from the stronger performance seen during parts of 2025, but demand remained elevated despite a more uncertain macroeconomic environment.

A Stronger Start, But Growing External Pressures

The report, which provides a first quarter overview, indicates that South Africa entered 2026 on a stronger economic footing. This was supported by easing inflation, lower interest rates over the previous year, reduced load-shedding, and improved financial conditions.

However, rising geopolitical tensions in the Middle East and the associated oil price shock have heightened downside risks. In March 2026, inflation increased from 3.1% to 4.0% in April 2026, while the Monetary Policy Committee (MPC) recently raised the prime lending rate by 25-basis points in May 2026. Combined with higher fuel and transport costs, these factors are expected to place renewed pressure on affordability and consumer spending.

“Vehicle demand has not collapsed, but the market is moving into a more selective phase,” said Ayesha Hatea, director of research and consulting at TransUnion South Africa. “Consumers are still buying vehicles, but affordability is no longer only about the purchase price. Fuel costs, financing costs, insurance, servicing, and total cost of ownership are becoming central to the decision.”

Residual Value and the True Cost of Ownership

The report found that residual values are becoming an increasingly important component of vehicle affordability. As finance terms extend beyond six years for many buyers, depreciation and resale performance play a growing role in ownership economics, giving brands that retain value more effectively a competitive advantage.

The shift towards longer financing terms and the use of balloon structures reflects a growing focus on monthly affordability and cash-flow flexibility. However, this trend also increases exposure to residual value risk. Where vehicle values underperform expectations, consumers may face refinancing pressure or negative equity at trade-in, making used vehicle market performance an increasingly critical consideration.

Chinese Brands Reshape the Competitive Landscape

One of the most notable structural shifts is the continued rise of Chinese automotive brands. Chinese car sales grew by 75% YoY in Q1 2026, significantly outpacing traditional OEM growth of 2% and the broader passenger and light commercial vehicle (LCV) market growth of 12.7%. As a result, Chinese brands accounted for more than 19% of new passenger and LCV sales nationally, meaning nearly one in five new vehicles sold in South Africa was from a Chinese manufacturer in Q1 2026.

The shift is no longer driven solely by entry-level pricing. Chinese brands are increasingly competing on technology, features, fuel efficiency, range, warranty offerings, and perceived long-term value. On a combined portfolio basis, Chery Group, including Chery, Jetour, Omoda, and Jaecoo, recorded combined sales of 16,094 units in Q1 2026, positioning itself as a top three automotive player.

“Chinese brands have moved beyond the role of price disruptors. They are becoming structural industry players, influencing dealer networks, financing ecosystems, ownership perceptions, and the wider discussion around localisation and industrial competitiveness,” said Hatea.

Diverging Trends Across New and Used Markets

The new and used vehicle markets continued to show differing trends. NaTIS data indicates that new vehicle registrations increased by 11.6% YoY in Q1 2026, marking a sixth consecutive quarter of double-digit growth. In contrast, used vehicle registrations increased by 2.6%, suggesting a modest recovery in the secondary market, although it still trails the stronger momentum seen in new vehicle sales.

The used-to-new registration ratio declined to 2.3 in Q1 2026, the lowest level recorded over the reporting period. While used vehicles still make up the majority at 69% of total registrations, the share of new vehicles has risen to 31%, up from 23% in Q4 2025. This shift has been supported by favourable pricing dynamics, with new vehicle inflation falling to 0.8%, while used vehicle prices remained in deflation at -1.3%.

Confidence Rises, But Caution Remains

Dealer sentiment also reflects the stronger demand environment. New vehicle dealer confidence increased to 67 in Q1 2026, its highest level in 13 years. However, the report cautions that increasing fuel costs, inflation risk, and rising operating expenses could create more challenging conditions in the quarters ahead.

Forward-looking consumer data remains constructive. TransUnion’s Consumer Pulse Survey found that consumers likely to purchase a vehicle in the next few months increased from 19% in Q4 2025 to 22% in Q1 2026. Short-term purchase intent is strongest amongst younger consumers, with 26% of Gen Z and 24% of Millennials indicating plans to buy.

A Gradual Shift in Powertrain Preferences

Powertrain preferences are also evolving. Internal combustion engine vehicles remain the most popular choice, preferred by 49% of consumers in Q1 2026. However, interest in hybrid electric vehicles has grown significantly to 39%, up from 30% in Q4 2025, making hybrids the leading electrified option. Interest in both battery electric vehicles and plug-in hybrids also increased, with each reaching 26%.

“Hybrids are emerging as a practical transition pathway for South African consumers. They offer fuel savings and lower running costs without full dependence on charging infrastructure, which makes them relevant in a market where affordability and operating certainty remain critical,” said Hatea.

A Market Entering Its Next Phase

While domestic demand continues to support the industry, passenger vehicle exports remain under pressure amid trade uncertainty, geopolitical disruption, protectionism, and changing decarbonisation requirements.

“The South African automotive market is not reverting to its previous structure. The next phase will be defined by affordability, value, access to finance and how effectively industry players respond to evolving consumer behaviour,” said Hatea.

Read moreSouth Africa’s Vehicle Market Proves Resilient as Affordability Reshapes Demand
23 June 2026

Gauteng Education Department’s Failure to Pay School Subsidies Has to Stop

Location: News

The Freedom Front Plus (VF Plus) fiercely criticised the Gauteng Education Department’s scandalous failure to pay subsidies to various schools, demanding that the matter be resolved at once. This criticism was voiced during the province’s 2026/27 budget debate after numerous public schools complained that they have not yet received the promised subsidies. Some schools have […]

The post Gauteng Education Department’s failure to pay school subsidies has to stop appeared first on Freedom Front Plus.

Read moreGauteng Education Department’s Failure to Pay School Subsidies Has to Stop
22 June 2026

Intervention Forces City of Cape Town to Restore Walmer Estate MyCiTi Services

Location: News

The GOOD Party welcomes the City of Cape Town's decision to finally restore MyCiTi card-loading services in Walmer Estate following sustained pressure, oversight, and direct intervention by the party.

The post GOOD PARTY INTERVENTION FORCES CITY OF CAPE TOWN TO RESTORE WALMER ESTATE MYCITI SERVICES appeared first on For Good.

Read moreIntervention Forces City of Cape Town to Restore Walmer Estate MyCiTi Services
14 June 2026

Sharks, Seals, Hunters, Tourists – How Wildlife-Human Interactions Matter for Conservation

Location: News

From Cape Town’s kelp forests to debates over hunting and sharks, human relationships with wildlife are reshaping conservation across South Africa.

Read moreSharks, Seals, Hunters, Tourists – How Wildlife-Human Interactions Matter for Conservation
8 June 2026

Internet Access Is Unequal in South Africa’s Economic Powerhouse: Survey Shows Race and Income Mark the Digital Divide

Location: News

Access to the internet in South Africa’s economic powerhouse, Gauteng, is marked by inequalities.

Read moreInternet Access Is Unequal in South Africa’s Economic Powerhouse: Survey Shows Race and Income Mark the Digital Divide
27 May 2026

Final Review of the 5th Generation IDP 2022-2027

Location: News

Speech by Rosa Louw, GOOD George Municipality Councillor. Note to Editor: This speech was delivered during the George Municipality Council Meeting

The post FINAL REVIEW OF THE 5TH GENERATION IDP 2022-2027 & FINAL MUNICIPAL SPATIAL DEVELOPMENT FRAMEWORK appeared first on For Good.

Read moreFinal Review of the 5th Generation IDP 2022-2027
26 May 2026

Cameras in School: Mec Promises to Abide by Court Ruling

Location: News

Parents of learners at KwaZulu-Natal school demand more action

Read moreCameras in School: Mec Promises to Abide by Court Ruling
24 May 2026

Iran War Is Exposing South Africa’s Dependency on Diesel: What Went Wrong

Location: News

Diesel has become South Africa’s shadow infrastructure system by compensating for failures in electricity generation and freight rail.

Read moreIran War Is Exposing South Africa’s Dependency on Diesel: What Went Wrong
23 May 2026

Tensions High as March and March Supporters Protest in Bellville

Location: News

“March and March pretends to oppose only undocumented migration, but in practice, it fuels hostility and violence,” said activist groups in a statement

Read moreTensions High as March and March Supporters Protest in Bellville
23 May 2026

The Australian Crayfish Invading Our Rivers

Location: News

Researcher warns of threat to the Okavango Delta

Read moreThe Australian Crayfish Invading Our Rivers
22 May 2026

Hundreds Protest in Gauteng Over Social Development Funding Issues

Location: News

NGOs call for an end to delayed payments, an overhaul of the payment process and transparency

Read moreHundreds Protest in Gauteng Over Social Development Funding Issues
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