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You are here: Home / Archives for marketing

marketing

11 April 2024

The exciting PEP mini Netball programme is back, bigger and better!

Location: MyPR

PEP mini Netball expands to three additional provinces April 2024, Johannesburg: Demonstrating a steadfast commitment to inspiring and empowering young girls, PEP, Africa’s largest single brand retailer in partnership with South African Schools Netball (SASN) has decided to expand the footprint of the PEP mini Netball programme to three additional provinces following on from last …

Read moreThe exciting PEP mini Netball programme is back, bigger and better!
10 April 2024

Kwazulu-Natal Focuses On Investment Potential At World Travel Market Africa

Location: MyPR

TKZN will continue its international tourism drive in Cape Town this week at World Travel Market (WTM) Africa. It will position the province as a tourism investment destination as it presents a multi-billion-rand range of development opportunities to investors, funding agencies and financial institutions during the WTM Tourism Investment Forum. WTM Africa, which begins on …

Read moreKwazulu-Natal Focuses On Investment Potential At World Travel Market Africa
10 April 2024

Zero To Hero – The Rise Of Non-Alcoholic Pairings In Fine Dining

Location: Entertainment, MyPR

It’s more than a trend…non-alcoholic pairings are becoming de rigueur in fine dining restaurants around the world. Chefs and sommeliers from FYN, Pier, The Living Room at Summerhill Estate, and Salsify talk about their experience of non-alcoholic pairings in a South African restaurant context. Fine dining and fine wines have been the preferred pairing since …

Read moreZero To Hero – The Rise Of Non-Alcoholic Pairings In Fine Dining
9 April 2024

Entries for the 2024 Totalsports Women’s Race open this week

Location: MyPR

Entries for the Totalsports Women’s Race, South Africa’s premier Women’s Month Celebration, will open on Wednesday, 10 April 2024. “What better way to honor National Women’s Day than by extending the celebration throughout the month of August,” says Michael Meyer, Managing Director of Stillwater Sports. “We’re excited to unite with thousands of active women across …

Read moreEntries for the 2024 Totalsports Women’s Race open this week
9 April 2024

EFC (Extreme Fighting Championship) and Mukuru – Revolutionising Opportunities Across Africa for Athletes and Businesses

Location: Sport
Mukuru

EFC (Extreme Fighting Championship), Africa's premier mixed martial arts organisation, is delighted to announce its exciting new partnership with Mukuru (www.Mukuru.com), a leading next-generation financial services platform for Africa's emerging consumers. This partnership marks a significant step in the growth and development of the combat sports industry and its athletes across the African continent.

The collaboration with Mukuru is yet another step in EFC's explosive continental growth and its expanding global appeal, as the brand continues to nurture and develop multinational partnerships. EFC has experienced unprecedented reach and audience engagement through record-setting social media views, complemented with further traditional broadcast agreements, enhancing its already extensive television distribution with 2024 set to be the biggest in the company's 15-year history.

With Mukuru, EFC is more able to attract and support fighters from a wider variety of African territories, opening up new markets to the sport of mixed-martial arts and developing talent across the continent in completely new ways. The opportunities for all stakeholders in this ground-breaking new agreement is unprecedented. 

Mukuru offers convenient, secure, reliable, and affordable financial solutions to over 13 million customers. With more than 100 million transactions, 320,000 pay-in and pay-out locations, 150 information centres, and 1000+ Orange Booths across Africa, Mukuru is revolutionising international money transfers, making it the perfect partner for EFC to facilitate payments to its global athlete roster. Starting from EFC 111 on Thursday, March 7, Mukuru will be showcased as an official EFC partner at all live EFC events in 2024. Fans will witness Mukuru branding and promotions in the iconic EFC Hexagon, as well as enjoy exclusive content including the 'Mukuru Action Replay' and 'Mukuru Corner Cam' between rounds.

Brandon Mncube, Chief Marketing Officer of Mukuru, expressed the shared qualities between EFC athletes and Mukuru customers, stating, "The EFC athletes and Mukuru customers share many admirable qualities. They are brave and resilient, often willing to travel across the world to uplift themselves and their families." This partnership is a testament to the alignment of values and commitment to empowerment shared by both organisations.

Cairo Howarth, President of EFC, stated, "Mukuru is a brand that we have admired for many years, and we are thrilled to officially be partners. Together with Mukuru, we look forward to showcasing more incredible stories of the EFC athletes and their inspirational journeys."

EFC and Mukuru are excited about the potential that this partnership holds for the growth of African athletes and the MMA industry. With shared goals of promoting development, empowerment, and financial inclusion, this collaboration will undoubtedly bring forth a new era of success and opportunity in the world of Mixed Martial Arts.

Distributed by APO Group on behalf of Mukuru.

Press Contact:
Kendel Falkson 
Media & PR EFC 
+2782 905 2656 
​Media@efcafrica.com

Follow EFC on:
Facebook: 
https://apo-opa.co/3PUDLvo
Twitter: https://apo-opa.co/4asxCib
Instagram: https://apo-opa.co/3JbLsJC

About EFC® – The Extreme Fighting Championship® :
Headquartered in Johannesburg, South Africa, EFC is a world leading mixed martial arts (MMA) organisation. EFC produces 10 live events annually. With over 200 athletes exclusively contracted to the organisation, EFC showcases the greatest warriors on the planet. 

EFC events are broadcast in over 120 countries around the world on numerous television networks in multiple languages. EFC programming is available weekly in 600+ million TV households globally, making it one of the most recognisable MMA brands in the world.

For more information visit EFCWorldwide.com, or follow us on social media.

About Mukuru::
Mukuru is a leading next-generation financial services platform for Africa's emerging consumers. Inspired by its customers, Mukuru enables financial inclusion through technology solutions and a range of financial services products designed to make everyday transactions easier and financial products more accessible. For more information about Mukuru and its range of financial services, visit https://www.Mukuru.com

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9 April 2024

Neuromarketing: Leveraging Brain Science to Enhance Marketing Strategies

Location: MyPR

Introduction Neuromarketing is an innovative field that blends the insights of neuroscience with the strategies of marketing to unveil the subconscious preferences of consumers. It’s a pivotal tool in the marketing landscape, offering a deeper understanding of how consumers react to marketing stimuli beyond their conscious awareness. By delving into the neural activities that drive …

Read moreNeuromarketing: Leveraging Brain Science to Enhance Marketing Strategies
9 April 2024

Nedbank’s new Premium Banking offering delivers value that matters to all South Africans

Location: MyPR

As South African households continue to grapple with high inflation, rising interest rates, increasing petrol and food prices, as well as unrelenting electricity hikes, getting as much value as possible from finances and banking has become a priority for most people. Nedbank has responded to this need for value-adding banking with a premium banking experience, …

Read moreNedbank’s new Premium Banking offering delivers value that matters to all South Africans
8 April 2024

Mastering Trade Show Displays

Location: MyPR

Introduction In the bustling world of marketing, trade show displays are essential for amplifying brand visibility and engaging prospective clients. These displays are the physical representation of a brand at trade shows, embodying a company’s essence within a limited space. Beyond their aesthetic value, trade show displays are critical in forging first impressions that greatly …

Read moreMastering Trade Show Displays
8 April 2024

Innovative Trade Show Booth Display Strategies

Location: MyPR

Introduction In the heart of competitive marketplaces, trade show booth displays emerge as pivotal platforms for immersive brand storytelling and client engagement. These spaces are not merely physical structures but vibrant canvases where your brand’s vision comes to life, inviting interaction, and fostering business connections. As trade shows continue to be a cornerstone for direct …

Read moreInnovative Trade Show Booth Display Strategies
7 April 2024

Kenya’s Langat and Chepkorir secure victory at Absa RUN YOUR CITY GQEBERHA 10K

Location: MyPR

Kenya’s Vincent Kibet Langat and Diana Chepkorir claimed top honors in the men’s and women’s races, respectively, at the 2nd annual Absa RUN YOUR CITY GQEBERHA 10K on Sunday, 7 April 2024. Langat boasted a winning time of 28:01 and Chepkorir 31:15. At the age of 37, veteran South African top runner Elroy Gelant is …

Read moreKenya’s Langat and Chepkorir secure victory at Absa RUN YOUR CITY GQEBERHA 10K
7 April 2024

FAW Trucks South Africa Supports Community Outreach At 15Th Annual Trucker’s Function

Location: MyPR

Vredendal, South Africa – 28 February 2024: FAW Trucks South Africa, in partnership with FAW Paarl – MyRide Commercial, proudly participated in the 15th Annual Truckers Function held in Vredendal on 22 February 2024. The event, which has been a staple in the transport industry for the past 15 years, aimed to raise funds for …

Read moreFAW Trucks South Africa Supports Community Outreach At 15Th Annual Trucker’s Function
7 April 2024

Elevating Your Brand: Exploring Digital Marketing Agency Services

Location: MyPR

In the digital age, having a robust online presence is crucial for any business aiming to thrive and stand out in a crowded marketplace. Digital marketing agencies offer a spectrum of services designed to elevate your brand, increase visibility, and drive engagement and conversions. Let’s delve into the key services provided by a digital marketing …

Read moreElevating Your Brand: Exploring Digital Marketing Agency Services
5 April 2024

The Power of Branded Jackets in Corporate Clothing

Location: MyPR

Introduction In the dynamic world of business, establishing a distinct and cohesive brand image transcends beyond logos and slogans to encompass every aspect of an organisation, including the attire its team wears. Branded corporate clothing is a testament to a company’s identity, ethos, and professionalism. It embeds itself as an integral part of the brand’s …

Read moreThe Power of Branded Jackets in Corporate Clothing
5 April 2024

Boost Your Brand Visibility with Custom Branded Beanies from Perkal

Location: MyPR

When it comes to corporate promotional products, beanies offer a unique blend of visibility, practicality, and brand reinforcement. As an essential accessory for colder climates, a branded beanie not only keeps the wearer warm but also serves as a moving advertisement for your brand. Let’s explore why incorporating beanies into your promotional strategy can be …

Read moreBoost Your Brand Visibility with Custom Branded Beanies from Perkal
5 April 2024

Elevate Your Brand with Custom Branded Hoodies from Perkal

Location: MyPR

Hoodies have become a staple in corporate wear, offering a unique blend of comfort, style, and branding potential. A branded hoodie is not just a garment; it’s a versatile tool that can significantly enhance your company’s brand awareness and recognition. Let’s delve into why incorporating hoodies into your corporate wardrobe can be a strategic move …

Read moreElevate Your Brand with Custom Branded Hoodies from Perkal
5 April 2024

How the Lottery paid R1.7-million for a flash mob that never happened

Location: News

MSG, owner of Power FM, channelled the money for the National Lotteries Commision

Read moreHow the Lottery paid R1.7-million for a flash mob that never happened
4 April 2024

Pratley’s Pratliperl® ensures energy efficiency in the fight against global warming and climate change

Location: MyPR

Pratliperl® has been developed by Pratley to promote sustainability in the construction industry. “We have always been committed to sustainability and energy efficiency, especially in terms of infrastructure development and energy savings,” comments Pratley Marketing Director Eldon Kruger. Pratliperl® is a naturally occurring mineral aggregate for plaster and screeds that can assist contractors and developers …

Read morePratley’s Pratliperl® ensures energy efficiency in the fight against global warming and climate change
4 April 2024

Prioritise your baby’s wellbeing with a nursery painted in Plascon’s VOC-free air-purifying coatings

Location: MyPR

Decorating a room is always exciting, but nothing comes quite as close as the joy of decorating a nursery. But a precious new life also comes with great responsibility, including creating a nurturing environment for the latest member of the family. There are ways to ensure this becomes a reality – one of which is …

Read morePrioritise your baby’s wellbeing with a nursery painted in Plascon’s VOC-free air-purifying coatings
4 April 2024

South African Agency Shakes Up PR Landscape: ‘Pay What You Can’ Model Empowers Startups

Location: MyPR

Johannesburg, South Africa, 2 April 2023 – A story of resilience and reinvention takes centre stage as South African communications powerhouse, JT Communication Solutions, celebrates its 20th anniversary on April 1st, 2024. Founded by Vanessa Perumal, a resilient business trailblazer and cancer survivor who defied the odds, JT Comms remains the first Black woman-owned communications …

Read moreSouth African Agency Shakes Up PR Landscape: ‘Pay What You Can’ Model Empowers Startups
3 April 2024

Trina Solar Powers Groundbreaking Mooi Plaats 283MWdc Photovoltaic power plant in South Africa

Location: News
Trina Solar

Trina Solar (https://www.TrinaSolar.com/), a global leader in smart PV and energy storage solutions, has announced its partnership with China Energy International Group and China Gezhouba Group to power Mooi Plaats 283MWdc ground photovoltaic power plant project in the Northern Cape Province of South Africa. The project is financed by EDF Renewables, in conjunction with South Africa's local financial institutes.

The signing ceremony, held to mark this significant collaboration, underscores Trina Solar's commitment to driving renewable energy forward in Africa. The project will harness the power of 416,325 panels from the NEG21C.20 Vertex N, with impressive efficiency up to 23.2%. These modules are based on the 210mm product technology platform and excel in power, efficiency, reliability, and levelized cost of energy (LCOE). With a project duration of 22 months, the power generated from Mooi Plaats project will be connected to the Koruson substation, 12 km away via a 132 kV transmission line.

"We are proud to partner with China Energy International Group and China Gezhouba Group to bring this groundbreaking project to fruition," said  Bao Yang, President, Global Sales & Marketing at Trina Solar. “With a total capacity of 283MWdc, the Mooi Plaats PV Power Plant project is considered the largest single PV power plant project in South Africa and is set to make a substantial impact on the region's energy landscape. This collaboration exemplifies our shared commitment to driving sustainable development and powering the future of energy in South Africa." added Yang.

"We are excited to join forces with Trina Solar on this landmark project," said Hu Yuhong, General Manager at China Energy International Group South Africa. "This collaboration represents a significant step towards achieving our shared goal of promoting clean energy and sustainable development in South Africa."

 Chen Zhipei, Project Manager of Mooi Plaats project, at China Gezhouba Group, commented, "As a leading player in the global energy sector, we are proud to contribute our expertise to this project, which will not only deliver clean, reliable power but also drive economic growth and job creation in the region."

The Launch of 283MWdc Mooi Plaats PV Power Plant project represents a major milestone in South Africa's new energy market, Trina Solar is honored to contribute its expertise and technology to this transformative project, which will not only accelerate South Africa's transition to clean energy but also create new opportunities for economic growth and environmental stewardship.

Distributed by APO Group on behalf of Trina Solar.

About Trina Solar:
Founded in 1997, Trina Solar Co Ltd (stock symbol: Trina Solar; stock code: 688599) is engaged mainly in PV products, PV systems and smart energy. PV products include R&D, production and sales of PV modules. PV systems consist of power stations and system products. Smart energy comprises mainly PV power generation and operations and maintenance, smart solutions for energy storage, smart microgrid, and development and sales of multi-energy systems. We are committed to leading the way in smart PV and energy storage solutions and facilitating the transformation of new power systems for a net-zero future.

On June 10, 2020, Trina Solar was listed on the Science and Technology Innovation Board (STAR Market) of the Shanghai Stock Exchange(SSE). It was the first PV and energy storage company to go public on the STAR Market providing PV products and systems, as well as smart energy. For more information, please visit www.TrinaSolar.com.

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2 April 2024

SMMEs and Service Professionals Generate Over 1 Billion Rand Through Snupit Platform

Location: MyPR

Amidst South Africa’s dynamic service sector, Snupit stands out as a leading online marketplace app, seamlessly linking customers to local service professionals. Collectively, businesses on Snupit have been able to generate over 1 billion rand through the platform, a testament to its effectiveness in driving business growth and sustainability. Businesses that have mastered the art …

Read moreSMMEs and Service Professionals Generate Over 1 Billion Rand Through Snupit Platform
2 April 2024

The Masked Singer is coming to you, Blue Route Mall!

Location: Entertainment, MyPR

Unmask the excitement and become a superstar at Blue Route Mall from 4th – 7th April 2024! Ever watched The Masked Singer on SABC and wished you could play the game too? Well, this is your chance! Unmasking a virtual experience that promises to captivate customers of all ages, where you will be able to …

Read moreThe Masked Singer is coming to you, Blue Route Mall!
27 March 2024

Engen is Official Fuel Supplier to Comrades

Location: MyPR

With under 75 days to #Comrades2024 race day, the Comrades Marathon Association (CMA) has announced that South Africa’s largest fuel and convenience company, Engen has partnered with the Comrades Marathon as the Official Fuel Supplier this year. CMA Race & Operations Manager, Ann Ashworth confirmed the partnership, saying, “It is really pleasing to see the …

Read moreEngen is Official Fuel Supplier to Comrades
27 March 2024

It’s Durban’s turn to shine with Absa RUN YOUR CITY DURBAN 10K entries opening this week!

Location: MyPR

The 7th annual Absa RUN YOUR CITY DURBAN 10K returns to the majestic city on Sunday, July 7, 2024, and entries are now officially open. “We are thrilled to open entries for the 7th annual Absa RUN YOUR CITY DURBAN 10K,” says Michael Meyer, Managing Director of Stillwater Sports and Series Founder. “Although it’s established …

Read moreIt’s Durban’s turn to shine with Absa RUN YOUR CITY DURBAN 10K entries opening this week!
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