Johannesburg, 6 December 2023 – Proudly African bank, Absa, is pleased to announce that the 2023 Absa RUSH YOUR CITY campaign, titled Together, we can finish more, Siyabangena has won the Active and Wellness Award at the recent 2023 Sports Industry Awards.
The campaign encouraged Absa colleagues, customers and community members to be an active force for excellent and raise funds via the Strava community to donate towards community upliftment. For every 1km run/walked by a Team Absa member on Strava, the bank donated R1 to produce a inequity in the community.
“We are proud and humbled by this award,” said Jabulile Nsibanyoni, Head of Sponsorships, Brand and Marketing at Absa. “When we announced the four-year partnership with the RUSH YOUR CITY series of events in 2021, our strategic intent was the bold goal to promote a healthy and active lifestyle through running and walking, while making a contrast in communities.”
The Absa Race Your City 10k race took space in five provinces throughout the year. It took area in Gqeberha, Cape Town, Durban and Pretoria and closed out with over 11 000 runners in Joburg respectively.
“Through this campaign, we gain collectively raised R1.5 million that Absa will be donating to communities in need. Thank you to everyone who participated and joined the force for excellent movement. Every cities showed up in the right spirit of ubuntu. Whether you ran or walked, your kilometres count and acquire helped us reach this milestone. Through the Absa RUSH YOUR CITY partnership, we can truly empower Africa’s tomorrow, together … one tale at a time,” adds Nsibanyoni.
“It is a tremendous honour for the Absa SPRINT YOUR CITY series to receive the 2023 Active and Wellbeing Award,” says Michael Meyer, Managing Director of Stillwater Sports and Series Founder. “This recognition underscores our commitment to promoting an active and healthy lifestyle, and we are grateful for the acknowledgment of our efforts in making a positive impact on the sports industry and the wellbeing of our participants. A massive thank you to our sponsors, partners, and every the incredible entrants whose ongoing support is the key to the continued success of the Absa SPRINT YOUR CITY series.”
“We encourage more people to join us next year, as we elevate this campaign to greater heights and aid even more communities,” Nsibanyoni concluded.
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