• Skip to main content
  • Skip to header right navigation
  • Skip to after header navigation
  • Skip to site footer
MyZA

MyZA

News, Directory, Events and Other Stuff

  • Social Media
  • Sport
  • World News
  • Home
  • Submit News
  • Directory
  • Events
  • Stratlec
  • TFSA
  • News
    • APO
    • Today’s Sport News
    • Todays Social Media and Tech Headlines
    • Today’s World News
    • Today’s SA Financial News
  • Contact
You are here: Home / News / MyPR / The act of love transcends a single month occasion, instead, should permeate every aspect of our lives, becoming our way of being

The act of love transcends a single month occasion, instead, should permeate every aspect of our lives, becoming our way of being

29 February 2024 by Guest

We are all happy to receive romantic gifts, and that’s certainly the expectation during the month of February, thanks to Valentine’s Day. As fun as all the hearts and roses might be, the sentiments behind our perfect love stories can hide some ugly truths. Regrettably, South Africa is widely known for its alarming statistics in …

We are all happy to receive romantic gifts, and that’s certainly the expectation during the month of February, thanks to Valentine’s Day. As fun as all the hearts and roses might be, the sentiments behind our perfect love stories can hide some ugly truths.

Regrettably, South Africa is widely known for its alarming statistics in gender-based violence and femicide (GBVF), ranking among the highest in the world. However, the spotlight on these cases merely scratches the surface of a deeper issue: a pervasive cultural environment that fosters and enables GBVF.

Let me give context, all too often, domestic abuse is often “atoned” for with flowers or other similar gifts—until the next time. Looking more deeply, we all need to recognise that to a greater or lesser extent our culture tends to use these gifts, or celebrations like Valentine’s Day, Mother’s Day or Father’s Day, to sugarcoat abusive systems or habits of behaviour that pervade our daily life.

All too often, we find ourselves showering our partners with lavish gifts on certain occasions, yet during the remainder of our time together, we engage in behaviours that constitute abuse, albeit subtle forms such as emotional abuse, these can still make their lives unbearable. This pattern of behaviour transcends social class boundaries—indeed, one might argue that it may be more pronounced among affluent partners. A woman flaunting a R30,000 handbag or seen at a luxurious resort in Bermuda could very well be the a ‘beneficiary’ of the opulence as a form of apology for the abuse that they endure from their partner. And there’s no getting away from the fact that emotional abuse often ends up becoming violent.

The toxic game of power and control
Those dedicated to aiding abuse victims often note that perpetrators employ specific toxic behaviours to assert and sustain power over their domestic partners. These behaviours encompass coercion and threats, intimidation, manipulation, isolating the partner, and attempting to erode the partner’s self-esteem by inducing feelings of guilt or belittling them.

Abuse could also include preventing a partner from obtaining employment or restricting their access to financial resources, isolating them from their support network of friends and family, or exploiting children as a means of control and manipulation.

Most insidiously, abusers frequently dismiss their partner’s grievances by trivializing their concerns or outright denying the existence of abuse—a tactic commonly known as gaslighting. What’s particularly noteworthy is that these behaviours don’t always manifest overtly. One could argue that they are most effective when they operate subtly, leaving the abused individual questioning their own perceptions or feeling as though they are overreacting. This dynamic enables the abuser to indefinitely avoid confronting their behaviour and shirking responsibility for it.

To clarify, I’m not advocating against the expression of love through giving or receiving romantic gifts. However, as we conclude the month of Love, it’s crucial to engage in deep introspection regarding how our behaviors, often disguised as acts of affection, might actually harm our partners. Are there ways in which our conduct could veer into abusive territory? Do we inadvertently belittle our partners or discourage them from maintaining connections with their family and longtime friends? Do we find ourselves interrupting their narratives with corrections or mocking their errors? These questions prompt us to critically examine our actions and their potential impact on those we love.

A good time to do this is when we feel moved to make a big romantic gesture, because it might be our subconscious signalling that our behaviour hasn’t been of the best.

Love makes the world go round—let’s ensure it guides our interactions with our partners daily, not just on special occasions. Let’s collaborate to nurture relationships grounded in respect, equality, and free from GBVF.

By Koketso Rathumbu, Advocacy and Communications Manager at the GBVF Response fund

CLICK HERE to submit your press release to MyPR.co.za.

Author: Thokozile Skhosana from The Riverbed Agency on behalf of GBVF Response Fund.

Pages: Page 1 Page 2

Read More at the Source

Share this:

  • Share on X (Opens in new window) X
  • Share on Facebook (Opens in new window) Facebook
  • Print (Opens in new window) Print
  • Email a link to a friend (Opens in new window) Email
  • Share on LinkedIn (Opens in new window) LinkedIn
  • Share on Tumblr (Opens in new window) Tumblr
  • Share on WhatsApp (Opens in new window) WhatsApp
  • Share on Mastodon (Opens in new window) Mastodon
Category: MyPRTag: Africa, Environment, MyPR, ONE, Press Release, South Africa

If you feel strongly about this article then feel free to send MyZA a ‘Letter to the Editor’ using the submission form below:


Letter to the Editor

This field is for validation purposes and should be left unchanged.
If this is in response to an article please include that article title here or as the lead in for the first paragraph of your Letter below.

Separate tags with commas

Localise your letter by naming the city your words are about. Add relevant words describing your subject. Single comma separated words of no more than 5
Your Name(Required)
Your Name will be linked to the website below.
Your personal, business or social media web site
Choose NO to not set up a user account on MyZA. User Accounts will allow you to submit letters under your own Author Name

3 Latest Letters to the Editor:

  • Thoughts on Lotto Winner News

    Dear Editor This is fantastic news for the community of Gqeberha. It is always heartwarming to hear about such life-changing positive outcomes for everyday people. Congratulations to the lucky winner! Regards Buhle Ngcobo In Response to/From: R8.5 Million Lotto Winner Claims Prize in Gqeberha

    13 October 2026
  • Inquiry Regarding SASSA Card Replacement

    Dear Editor I am a social grant recipient and need guidance on swapping my SASSA Gold Card for the Postbank Black Card. Please assist. Regards Buhle Ngcobo In Response to/From: Minister Tolashe assures smooth transition to Postbank Black Cards for grant beneficiaries Swapping your SASSA Gold Card for the new Postbank Black Card is a…

    13 October 2026
  • Congratulations to the Lotto Winner

    Dear Editor Dear Editor, I was thrilled to hear about the R8.5 million Lotto win for the community of Gqeberha. Such life-changing news brings hope and excitement to everyone in the area. I congratulate the winner and wish them all the best with their prize. May this bring positive change to their life and the…

    1 October 2026

About Guest

Previous Post:KZN plans to recruit 1000 social crime prevention volunteers
Next Post:Rescue on the beach: Easy-to-use devices placed on popular beaches could save lives

Reader Interactions

Comments

  1. Club Nola

    12 September 2026 at 3:57 am

    Self-respect cannot be hunted. It cannot be purchased. It is never for sale. It cannot be fabricated out of Public Relations. It comes to us when we are alone, in quiet moments, in quiet places, when we suddenly realize that, knowing the good, we have done it; knowing the beautiful, we have served it; knowing the truth we have spoken it. Alfred Whitney Griswold

  2. ManMaker

    7 September 2026 at 12:26 pm

    What constitutes a good manager in this field? He must be knowledgeable in the art with which he is concerned, an impresario, labor negotiator, diplomat, educator, publicity and Public Relations expert, politician, skilled businessman, a social sophisticate, a servant of the community, a tireless leader – becomingly humble before authority – a teacher, a tyrant, and a continuing student of the arts. – John D. Rockefeller

  3. New York Sixlet

    5 September 2026 at 1:39 pm

    “Nobody counts the number of ads you run; they just remember the impression you make.” – Bill Bernbach, advertising pioneer and founder of DDB

Copyright © 2026 · MyZA · All Rights Reserved · Powered by Stratlec Online