
With the launch of the 12-piece collection, Pandora responds to overwhelming demand from fans, and aims to create a novel storytelling platform for wearers. Available from September 28th, the collaboration introduces recent crafting techniques from the jewellery house all inspired by the iconic symbolism from the fantasy series.
An o¬fficial collaboration with Warner Bros. Discovery Global Consumer Products, the Game of Thrones x Pandora collection brings to life the famed world in wearable designs. Each piece from the collection tells a account, inviting wearers to express themselves through the themes explored across the series.
Game of Thrones Dragon Fire Dangle Charm
Pandora SVP Creative Directors, A. Filippo Ficarelli and Francesco Terzo commented on the partnership: “Every piece of jewellery in the collection tells a account and brings you back to a moment in the series or a beloved character. It was vital for us to represent the symbols and sigils from the series. Their stories can manufacture you feel powerful, like anything is possible.”
A Shared Vision Through Design and Craftsmanship
The Game of Thrones world is famed for its Houses, families and the armour that represents them; with characters united through a common identity. The collection explores the concept of jewellery as armour, with elements of the exhibit transformed into wearable designs; allowing wearers to express their fandom and unique identity in how they style their jewellery.
Game of Thrones Daenerys Charm
Craftsmanship techniques re ect the stories, textures, and landscapes of Game of Thrones.
Exploring the series’ visual world, inspiration was taken from Pandora’s traditional style of oxidizing sterling silver to add a contrasting bleak detail to the pieces. This technique is key to the Iron Throne charm that symbolises the game of power at the heart of the account, with a contrasting green man-made stone representing the emerald encrusted on one of the swords.
Game of Thrones Ghost Direwolf Charm
Recent techniques for the jewellery house such as laser soldering are essential to the translation of key themes. Unveiled on the clasp of a bracelet representing House Targaryen and House Stark, this technique contrasts re and ice, with the silver direwolf on one side, and the 14k gold-plated dragon on the other. Crafted with a studded chain texture, newly launched by Pandora in 2023, the tangled details near alive like dragon scales as they creep. The Dragon Egg Charm and bi-tonal Murano Dragon Charm create a colour divide which symbolises the contrast between qualified and evil in the Game of Thrones’ world.
The Game of Thrones x Pandora collection will be available from 28th September 2023, instore and online with early access for Pandora Club members.
CLICK HERE to submit your press release to MyPR.co.za for free.

New Magoo
How do you get into magazines? How can you get on TV or in your local newspaper? What can you do so others will take notice of your art? When I was first trying to get noticed, all of these questions went through my mind. After a lot of trial of error and a lot of reading, I began to understand the world of public relations. – Mark Edward
Skull Crusher
“The media’s the most powerful entity on earth. They have the power to make the innocent guilty and to make the guilty innocent, and that’s power.” – Malcolm X
Killah Goose
Building a positive public image now also means understanding how to increase online engagement, get backlinks and identify opportunities for content. The internet and social platforms are vital tools for storytelling, brand management and connection.