
Sapphire Coast Launches Inclusive Beach Programme So Everyone Can Enjoy the Festive Season Fun!
The end-of-year holiday season is just around the corner, and there’s no better destination than the Sapphire Coast in KwaZulu-Natal.…
African Elite Group Ltd: African Elite Group Ltd is a PR firm established in 2010. The team specializes in Public Relations and
Digital Strategy.

Crumb Cake
“Historically, PR, Marketing and Advertising budgets are the first to be cut; however, that could be one of the first mistakes a business makes in an economic crisis.” – CBSMarketwatch
Wild Tesla
\”Publicity is a great purifier because it sets in action the forces of public opinion, and in this country public opinion controls the courses of the nation.” – Charles Evans Hughes
mrs. voltage
Myth: It’s all about being social. Fact: There’s A LOT more to it1 To an outsider, the ‘relationship-building’ that’s always referenced as the key to PR can be envisioned as a typical movie montage of professional life: fancy client dinners and drinks, followed by golfing or boating. While good social skills and the ability to cultivate and maintain clients’ and journalists’ trust do remain at the forefront of PR, many people don’t understand the work – from coordination and written communication to research and measurement – required to establish and maintain productive relationships. Clients won’t put their trust in you just because they like you – you need credibility and concrete results to back you up.