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You are here: Home / News / TikTok Unveils Expansion of Global Mental Health Fund

TikTok Unveils Expansion of Global Mental Health Fund

26 June 2025 by Guest
TikTok

TikTok (www.TikTok.com) today hosted its inaugural Digital Well-being Summit in Johannesburg, bringing together policymakers, mental health experts, NGOs, and industry leaders across Sub-Saharan Africa. Delegates from South Africa, Kenya, Nigeria, Ghana, Ethiopia, Zimbabwe, and beyond gathered to further strengthen efforts to support and protect community well-being on the platform. The summit provided a platform for open dialogue on enhancing online safety tools, promoting digital literacy and access to experts, fostering a balanced online environment.

A comprehensive suite of new tools and partnerships were introduced, including the expansion of TikTok's global $2.3 million mental health fund to Sub-Saharan Africa, expanded local in-app helplines, and an industry-first meditation feature for all TikTok users. The event also spotlighted ongoing efforts such as TikTok's #MentalHealthMatters campaign, which continues to promote positive mental health practices across the globe. Together, these actions are designed to support balanced digital habits, providing communities with access to reliable information.

“We commend the private sector's efforts to foster digital literacy and create a safer online environment for all. Such efforts reflect the government and the private sector's collective responsibility to inspire creativity, empower communities and connect young people to the digital world,” added Hon. Minister Siviwe Gwarube, Minister of Basic Education, South Africa.

Bringing in-app meditation to our entire community

As part of its commitment to empowering users to manage their online experience, TikTok has introduced a guided meditation experience in Sleep Hours – an in-app well-being experience automatically enabled at 22:00 for all users under the age of 18. Anyone above this age can choose to turn it on. This feature, the first of its kind in the industry, was piloted in March 2025 and is available worldwide.

Research shows that mindful meditation can improve sleep quality, helping young users wind down and build healthier night-time routines. The introduction of this tool reinforces TikTok’s mission to support digital well-being by fostering better sleep hygiene and emotional regulation, particularly for teens and adolescents navigating the pressures of a hyper-connected world.

“People come to TikTok to learn, share their experiences, and connect with communities around the world. That’s why we’re proud to introduce tools that not only support digital wellbeing, but also empower our community, especially young users, with a safe, supportive space to explore and navigate complex emotions,” said Valiant Richey, TikTok Global Head of Trust and Safety Outreach and Partnerships.

TikTok's Mental Health Education Fund Expands to Support African Organsiations

At the summit, TikTok also announced the expansion of its $2.3 million global Mental Health Education Fund to include organisations from Sub-Saharan Africa for the first time, marking a significant milestone in the platform’s commitment to supporting mental health education across the continent.

With this expansion, three Sub-Saharan African organisations have been selected as inaugural regional recipients, including the South African Depression and Anxiety Group (SADAG), Mentally Aware Nigeria Initiative, and Kenya’s Mental360. These organisations will receive funding and platform support to develop locally relevant, evidence-based content that raises awareness, reduces stigma, and encourages open dialogue around mental health in African communities.

TikTok created the Mental Health Education Fund in 2023 to support organisations in creating authoritative, engaging and uplifting mental health content. Globally, the Fund has so far helped organisations gain more than 173 million impressions on their content, more than 600,000 new followers for their accounts, prompted more than 200,000 web visits, and helped recruit 486 new volunteers, thanks to a combined $7.3 million in ad credit donations.

Expansion of In-App Mental Health Helplines Across Africa

Building on a successful pilot in France and subsequent rollout across European countries, TikTok is expanding in-app helpline resources across Africa. In the coming weeks, users of some countries in Africa will have access to local helplines in-app that provide expert support when reporting content related to suicide, self-harm, hate, and harassment. This feature builds on existing capabilities that direct users to mental health resources when they report bullying and harassment, further strengthening access to timely and relevant support on the platform.

These partners can offer assistance including counselling, advice, free psychological support, and other essential services to those in need. While TikTok reviews reported content and removes violations of Community Guidelines, users can connect with these partner organisations to receive personal support, should they need it.

TikTok announces Mental Health Ambassadors to support online wellbeing in Africa

As part of its ongoing partnership with the World Health Organization (WHO), TikTok has officially introduced its new Mental Health Ambassadors, a diverse group of verified healthcare professionals from the WHO Fides Network.

The inaugural cohort of Mental Health Ambassadors includes:

  • Sanam Naran: (South Africa)
  • Dr Claire Kinuthia (Kenya)
  • Doctor Wales (Nigeria)
  • Doctor Siya (South Africa)

Commitment to Digital Safety and Innovation

The Digital Well-Being Summit underscores TikTok’s broader strategy to proactively address digital harms through innovation, collaboration, and empathy. By combining safety technology, expert partnerships, and community engagement, TikTok continues to lead the way in creating responsible, empowering online environments for African users.

“At Spectra, we are excited to be partnering with TikTok and believe technology should enhance human wellbeing and ensure safety at every touchpoint. Our partnership with TikTok for the Summit reflects our shared vision of creating digital environments that are not only innovative, but also secure and supportive. Together, we’re advancing solutions that prioritise both mental health and online safety for communities everywhere.” Yusuf Akoojee, Marketing Director at Spectra.

Distributed by APO Group on behalf of TikTok.

Additional information: 
https://apo-opa.co/4emljGR

Media contacts:
Keagile Makgoba
Head: Communications, Sub-Saharan Africa
keagile.m@tiktok.com  

Pereruan Kenana
Kenya & East Africa Communications Lead
pereruan.kenana@tiktok.com

Itumeleng Morule
South Africa & Southern Africa Communications Lead
itumeleng.morule@tiktok.com 

About TikTok:
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

About Spectra:
Spectra creates experiences through devices that offer timeless design, effortless sophistication, and empowering innovation.

Every product in our collection is a testament to precision, style, and unparalleled functionality. From our sleek smartphones to our sophisticated watches and versatile tablets, each Spectra product balances performance with unmatched style.

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TikTok today hosted its inaugural Digital Well-being Summit in Johannesburg, bringing together policymakers, mental health experts, NGOs, and industry leaders across Sub-Saharan Africa. Delegates from South Africa, Kenya, Nigeria, Ghana, Ethiopia, Zimbabwe, and beyond gathered to further strengthen efforts to support and protect community well-being on the platform. The summit provided a platform for open dialogue on enhancing online safety tools, promoting digital literacy and access to experts, fostering a balanced online environment.

A comprehensive suite of new tools and partnerships were introduced, including the expansion of TikTok’s global $2.3 million mental health fund to Sub-Saharan Africa, expanded local in-app helplines, and an industry-first meditation feature for all TikTok users. The event also spotlighted ongoing efforts such as TikTok’s #MentalHealthMatters campaign, which continues to promote positive mental health practices across the globe. Together, these actions are designed to support balanced digital habits, providing communities with access to reliable information.

“We commend the private sector’s efforts to foster digital literacy and create a safer online environment for all. Such efforts reflect the government and the private sector’s collective responsibility to inspire creativity, empower communities and connect young people to the digital world,” added Hon. Minister Siviwe Gwarube, Minister of Basic Education, South Africa.

Bringing in-app meditation to our entire community

As part of its commitment to empowering users to manage their online experience, TikTok has introduced a guided meditation experience in Sleep Hours – an in-app well-being experience automatically enabled at 22:00 for all users under the age of 18. Anyone above this age can choose to turn it on. This feature, the first of its kind in the industry, was piloted in March 2025 and is available worldwide.

Research shows that mindful meditation can improve sleep quality, helping young users wind down and build healthier night-time routines. The introduction of this tool reinforces TikTok’s mission to support digital well-being by fostering better sleep hygiene and emotional regulation, particularly for teens and adolescents navigating the pressures of a hyper-connected world.

“People come to TikTok to learn, share their experiences, and connect with communities around the world. That’s why we’re proud to introduce tools that not only support digital wellbeing, but also empower our community, especially young users, with a safe, supportive space to explore and navigate complex emotions,” said Valiant Richey, TikTok Global Head of Trust and Safety Outreach and Partnerships.

TikTok’s Mental Health Education Fund Expands to Support African Organsiations

At the summit, TikTok also announced the expansion of its $2.3 million global Mental Health Education Fund to include organisations from Sub-Saharan Africa for the first time, marking a significant milestone in the platform’s commitment to supporting mental health education across the continent.

With this expansion, three Sub-Saharan African organisations have been selected as inaugural regional recipients, including the South African Depression and Anxiety Group (SADAG), Mentally Aware Nigeria Initiative, and Kenya’s Mental360. These organisations will receive funding and platform support to develop locally relevant, evidence-based content that raises awareness, reduces stigma, and encourages open dialogue around mental health in African communities.

TikTok created the Mental Health Education Fund in 2023 to support organisations in creating authoritative, engaging and uplifting mental health content. Globally, the Fund has so far helped organisations gain more than 173 million impressions on their content, more than 600,000 new followers for their accounts, prompted more than 200,000 web visits, and helped recruit 486 new volunteers, thanks to a combined $7.3 million in ad credit donations.

Expansion of In-App Mental Health Helplines Across Africa

Building on a successful pilot in France and subsequent rollout across European countries, TikTok is expanding in-app helpline resources across Africa. In the coming weeks, users of some countries in Africa will have access to local helplines in-app that provide expert support when reporting content related to suicide, self-harm, hate, and harassment. This feature builds on existing capabilities that direct users to mental health resources when they report bullying and harassment, further strengthening access to timely and relevant support on the platform.

These partners can offer assistance including counselling, advice, free psychological support, and other essential services to those in need. While TikTok reviews reported content and removes violations of Community Guidelines, users can connect with these partner organisations to receive personal support, should they need it.

TikTok announces Mental Health Ambassadors to support online wellbeing in Africa

As part of its ongoing partnership with the World Health Organization (WHO), TikTok has officially introduced its new Mental Health Ambassadors, a diverse group of verified healthcare professionals from the WHO Fides Network.

The inaugural cohort of Mental Health Ambassadors includes:

  • Sanam Naran: (South Africa)
  • Dr Claire Kinuthia (Kenya)
  • Doctor Wales (Nigeria)
  • Doctor Siya (South Africa)

Commitment to Digital Safety and Innovation

The Digital Well-Being Summit underscores TikTok’s broader strategy to proactively address digital harms through innovation, collaboration, and empathy. By combining safety technology, expert partnerships, and community engagement, TikTok continues to lead the way in creating responsible, empowering online environments for African users.

“At Spectra, we are excited to be partnering with TikTok and believe technology should enhance human wellbeing and ensure safety at every touchpoint. Our partnership with TikTok for the Summit reflects our shared vision of creating digital environments that are not only innovative, but also secure and supportive. Together, we’re advancing solutions that prioritise both mental health and online safety for communities everywhere.” Yusuf Akoojee, Marketing Director at Spectra.

Per Kind Favour of APO

Africa Fact: Africans pioneered basic arithmetic 25,000 years ago. The Ishango bone is a tool handle with notches carved into it found in the Ishango region of Zaïre (now called Congo) near Lake Edward. The bone tool was originally thought to have been over 8,000 years old, but a more sensitive recent dating has given dates of 25,000 years old. On the tool are 3 rows of notches. Row 1 shows three notches carved next to six, four carved next to eight, ten carved next to two fives and finally a seven. The 3 and 6, 4 and 8, and 10 and 5, represent the process of doubling. Row 2 shows eleven notches carved next to twenty-one notches, and nineteen notches carved next to nine notches. This represents 10 + 1, 20 + 1, 20 – 1 and 10 – 1. Finally, Row 3 shows eleven notches, thirteen notches, seventeen notches and nineteen notches. 11, 13, 17 and 19 are the prime numbers between 10 and 20.

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EDITOR:

The impact of TikTok on mental health has been a topic of considerable discussion, and there are both positive and negative aspects to consider. Here’s a summary of the negative contributions that have been highlighted:

  1. Increased Anxiety and Depression: Studies have found that high levels of TikTok use are linked to greater anxiety, depression, and poor sleep quality among young people. The constant comparison to others and the pressure to create engaging content can exacerbate these feelings.
  2. Isolation and Loneliness: While TikTok can connect users, it can also lead to feelings of isolation. Spending excessive time on the app may reduce face-to-face interactions, leading to a sense of loneliness.
  3. Mental Health Content Overload: Research indicates that after spending 5-6 hours on TikTok, nearly 50% of the videos viewed may be related to mental health issues. This can create an overwhelming environment for users, especially if they are already struggling with their mental health.
  4. Emotional Nudges: The app provides an endless stream of emotional content, which can be hard to recognize and may impact users in the long run. This constant exposure can lead to emotional fatigue or desensitization.
  5. Body Image Issues: The platform is known for its focus on aesthetics, which can lead to negative body image perceptions among users, particularly young women. This can contribute to eating disorders and low self-esteem.

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