
Opinion Piece – The Notion Of A Black Industrialist Requires A Complete Review If The Program Is Going To Have The Desired Transformational Impact
by Elais Monage the President of the Black Business Council Reflecting on the Black Industrialists and Exporters Conference hosted by…

Call Back Queen
We who preach the gospel must not think of ourselves as Public Relations agents sent to establish good will between Christ and the world. We must not imagine ourselves commissioned to make Christ acceptable to big business, the press, the world of sports or modern education. We are not diplomats but prophets, and our message is not a compromise but an ultimatum. – Aiden Wilson Tozer
Kazami of Truth
People as disparate as Malcolm X and John D. Rockefeller both spoke to the power and importance of public image. Since PR is something that people who are so fundamentally different can agree on, you know there must be something fundamentally important about it. If you \’re still not convinced that Public Relations is absolutely critical to the success of your business, you\’ll change your mind after visiting MyPR.co.za.
Airport Hobo
Myth: It’s not really advertising, but it’s basically the same as marketing. Fact: Advertising, marketing, and PR often work together, but they’re all distinct fields! In the age of social media and content creation, the line between PR and marketing has been blurred – but it still exists. PR is definitely a piece of the marketing puzzle for most businesses, and confusion can sometimes arise when press releases appear alongside marketing campaigns or ads on Twitter and Facebook. The real difference is that marketing focuses on promoting a company’s products and services, with a more direct line to driving sales and revenue. PR’s impact, on the other hand, is less directly quantifiable; it primarily focuses on building a company’s profile and reputation. While they do work in conjunction with one another, it’s important to take into consideration the goals, strategies, and tactics that distinguish the two.