
Triumph for Zambian tourism sector as Zambia is named Best Leisure Destination in Africa in 2024 Global Traveller Awards
Following the announcement that Zambia has been named as the Best Leisure Destination in Africa in the 2024 Global Traveller Awards, Laurie Burr, Complex General Manager at The Royal Livingstone Hotel by Anantara, acknowledges this prestigious recognition as a testament to the relentless dedication and unparalleled hospitality of the Zambian nation’s tourism sector.
“Being recognised as Africa’s top leisure destination is a significant achievement for Zambia. This accolade not only highlights our country’s breathtaking natural beauty and vibrant culture but also underscores the hard work and commitment of everyone in the Zambian hospitality industry. This honour will undoubtedly boost tourism, providing a substantial contribution to our economy and fostering sustainable growth for our communities. We are proud to be part of this thriving sector and look forward to welcoming even more visitors to experience the wonders of Zambia.”
Zambia’s allure lies in its magnificent natural attractions, such as the iconic Victoria Falls, one of the Seven Natural Wonders of the World, and its rich wildlife, offering unparalleled safari experiences. Coupled with the naturally warm and welcoming hospitality that is the hallmark of Zambia, these elements create an irresistible draw for tourists from around the globe. We celebrate this recognition and remain committed to showcasing the best of what Zambia has to offer.
For more information about The Royal Livingstone Victoria Falls Zambia by Anantara visit anantara.com/en/royal-livingstone or to make a reservation, please email cro.jnb@minorhotels.com
CLICK HERE to submit your press release to MyPR.co.za.
Author: Neke Ndlovu from Angelfishpe and Events on behalf of Minor Hotels.

Moon Cricket
I started in the industry in Public Relations, Quality Assurance, Information Systems and furniture moving. I tried my hand in design and haven’t looked back. I’m fond of hackysack, racquetball, BBQ grilling, hanging out with my wife and friends. – Dan Miller
eerie mizzen
The point of Public Relations slogans like \”Support Our Troops\” is that they don\’t mean anything … that\’s the whole point of good propaganda. You want to create a slogan that nobody is going to be against and I suppose everybody will be for, because nobody knows what it means, because it doesn\’t mean anything. But its crucial value is that it diverts your attention from a question that does mean something, do you support our policy? And that\’s the one you\’re not allowed to talk about. – Noam Chomsky
Pop Bee
“Publicity is the life of this culture – in so far as without publicity capitalism could not survive – and at the same time publicity is its dream.\” – John Berger