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You are here: Home / News / Business / Volkswagen Motorsport takes Polo Cup Series to Germany

Volkswagen Motorsport takes Polo Cup Series to Germany

13 February 2025 by Guest

Volkswagen Motorsport is proud to announce a dynamic partnership with MARACO Management, a Marketing, Racing and Consulting agency, to bring back motorsport in Germany through the Polo Cup Series in 2026. “Partnering with MARACO Management to introduce the Polo Cup Series in Germany is an exciting milestone for Volkswagen Motorsport. This partnership reflects our commitment […]

Volkswagen Motorsport is proud to announce a dynamic partnership with MARACO Management, a Marketing, Racing and Consulting agency, to bring back motorsport in Germany through the Polo Cup Series in 2026.

“Partnering with MARACO Management to introduce the Polo Cup Series in Germany is an exciting milestone for Volkswagen Motorsport. This partnership reflects our commitment to nurturing emerging talent, advancing motorsport technology, and expanding our footprint globally. We are eager to provide drivers with the tools, training, and support they need to succeed both on the track and in their careers, as we continue to build on Volkswagen’s rich motorsport heritage“ said Mike Rowe, Head of Volkwagen Motorsport.

The series will feature a Polo GTI Cup powered by 2.0 220kW turbo engine equipped with a sequential 6-speed gearbox. These cars are proudly built at the Volkswagen plant in Kariega and will be supplied by Volkswagen Motorsport South Africa.

As part of the partnership, a driver exchange programme is being developed between Volkswagen Motorsport South Africa and MARACO Management. This programme will provide young talent with opportunities to grow in the sport.

“This partnership highlights the strength of international collaboration in motorsport, bringing together diverse expertise, innovation, and a shared passion for racing. It showcases how working across borders can create powerful synergies and drive progress in the sport, setting the stage for groundbreaking achievements and a truly global impact“ said Thorsten Williams, MARACO Management.

Additionally, Volkswagen Motorsport South Africa will provide technical support while Maraco Management will offer driver coaching, media training, data coaching, and sports mental training; ensuring that every competitor is equipped with the skills needed to excel on and off the track.

“This partnership marks an important step in strengthening Volkswagen Motorsport’s presence in global motorsport. The Polo Cup Series in 2026 will be a key development for both brands and for the future of motorsport,“ Rowe concluded.

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Category: BusinessTag: MyPEBusiness

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    1 September 2026 at 4:08 am

    Talita Ferreira: CFO – BMW: In her current role as CFO, Talita Ferreira leads the Finance, Strategy, IT and HR areas at BMW UK. She is a Chartered Accountant and qualified as Chartered Director with the Institute of Directors in 2013.Ferreira has built an international career in the finance and automative industries, working in South Africa, Germany and the UK.With a passion for inspirational leadership, Ferreira has delivered tangible financial results for the business while developing and bringing her team with her on the journey.

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