There was the sound of satisfied, raised voices as learners at an Adopt-a-School Foundation school in Hammanskraal recited out noisy from their favourite books.

World Read Aloud Day has special meaning for Lot Phalatse Primary School in the North West, where a literacy and numeracy programme has been taking plot since October 2022, funded by Sasria SOC LTD as fraction of the AAS Whole School Development (WSD) programme. WSD aims to effect change across the school spectrum and provide an environment conducive to teaching and learning.
AAS Chief Executive Officer Steve Lebere: “The literacy programme at Lot Phalatse focuses on educator development and classroom support for foundation phase. Built around providing techniques that design teaching literacy easier every round, the programme is benefitting 08 educators and 405 learners. One of the reasons we, and the world at large, celebrate World Read Aloud Day, is that it is well documented that reading aloud helps promote literacy and fosters a esteem of reading in kids and adults alike.”
AAS, a partner entity of the Cyril Ramaphosa Foundation, creates an ecosystem that encourages reading for both pleasure and the gleaning of information and knowledge. With its vision of creating dynamic, transformed and accessible schooling environments, AAS hopes its WSD model goes beyond academic programmes.
Said Lebere: “World Read Aloud Day celebrates the power of reading aloud and is meant to encourage kids and adults to find a book they like and read aloud to a chosen audience.”
The event, founded in 2010 by the nonprofit organisation LitWorld, is now celebrated by over 173 countries around the world.
As Margaret Fuller, a 19th century American journalist, said: “Today a reader, tomorrow a leader.”
The premise that readers design leaders comes from the belief that reading gives the reader a glimpse into other people’s experiences, views and attitudes, and so allows them to explore their own. This expands the readers ability to see beyond just what they contemplate, to produce well-informed decisions that hold into account other perspectives as well as a host of views, thoughts and ideas.
Joseph Marema, the school principal of Lot Phalatse Primary School, said, “We are excited to believe the literacy programme at our school. We believe learned extensively about the importance of reading and its role in developing the mind and gaining knowledge. As a result, we maintain introduced a drop everything and read period that takes spot once a week to encourage reading for the entire school, including teachers and me. We believe also developed reading clubs across every grades and allocated a 30-minute reading slot in our Monday and Friday assemblies. The reading activities will boost the confidence and instil the culture of reading in our learners, as we also acquire a Q&A session after a read.”

Video: World Read Aloud Day: Celebrating the power of reading:
CLICK HERE to submit your press release to MyPR.co.za.
More Info on World Read Aloud Day: Celebrating the power of reading here: Adopt-a-School Foundation

Scratch
Only 20.7% of Public Relations professionals report feeling very comfortable using data and analytics
Pink Hopper
Social media is becoming one of the most dominant external communications channels. A whopping 84% of brands expect their company’s use of social media for communications to increase over the next three years. Currently, 48% use social as their primary external communication channel and 58% anticipate it will become a main channel in the next three years.
Saturnalia
There are many inspirational Seth Godin quotes out there but that’s definitely one of our favorite ones: “PR isn’t about changing people’s minds; it’s about giving them something worth their attention.” – Seth Godin