Cape Town, South Africa – Award-winning South African filmmaker and TV commercial director, Robert dos Santos has directed a new international TV commercial that showcases the launch of a world-first VR dating app, called Planet Theta.
FireFlare Games, a leading innovator in the gaming industry, is the mastermind of Planet Theta, the world’s first ever virtual reality (VR) dating app. In celebration of this groundbreaking technological advancement, a major international television commercial has been created by And (production company) in South Africa and Dragonfly Video Productions in the UK.
Planet Theta takes dating to a whole new dimension by leveraging the power of virtual reality. With this cutting-edge app, users can now immerse themselves in a lifelike virtual environment, where they can meet and interact with potential partners from around the globe. By providing a fully immersive experience, Planet Theta revolutionizes the way people connect and forge meaningful relationships in the digital age.
The concept, initially conceived by Charlie Southall and Dan Walsh at London based video production company Dragonfly represents a global collaboration of talents and resources. The international production spanned continents, showcasing the collaborative efforts of Dragonfly Video Productions in the UK and And. in South Africa. This multicultural and diverse approach further highlights the universal appeal of Planet Theta and its ambition to transcend geographical boundaries, enabling individuals from all walks of life to discover meaningful connections.
According to dos Santos, who is renowned for his visionary storytelling and captivating visuals, the commercial takes audiences on an emotional rollercoaster, conveying the excitement, anticipation, and romance that Planet Theta offers to its users. Dos Santos’ direction and expertise bring an intimate portrayal of how technology can revolutionize the way we connect and form relationships.
“The opportunity to work on the Planet Theta commercial was an absolute privilege,” expressed And Producer Byron Davis. “It’s a project that merges innovation, human connection, and the power of imagination. We aimed to capture the essence of Planet Theta’s vision and create a commercial that resonates with audiences across the globe,” says dos Santos.
This amazing new cinematic offering comes hot off the heels of his previous 2022 project, To the Stars – a global award-winning short film and television commercial created for Restonic by dos Santos, telling an inspirational story of growth and achievement through dreaming big and shooting, quite literally, for the stars.
It Was Us, which showcases the unparalleled experience offered by the Planet Theta app, captures the essence of connecting humans in a way never before witnessed. Through stunning visuals and a captivating narrative, viewers are transported into a realm where virtual reality intertwines with the world of dating, promising an immersive and deeply transformative journey.
The much-anticipated TV commercial has garnered international acclaim, receiving multiple nominations and winning prestigious awards across various platforms to date. These accolades reaffirm the commercial’s creative excellence, impact, and industry recognition.
“We are honoured to have It Was Us recognized and awarded internationally,” said producer Charlie Southall. “The recognition is a testament to the creativity and dedication of our team and serves as a validation of the commercial’s innovation and impact. We are grateful for the support and appreciation from audiences worldwide.”
The release of the Planet Theta commercial marks a significant milestone for the dating industry as a whole. As the world’s first VR dating app, Planet Theta offers an unparalleled experience that redefines the way we connect and build relationships.
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Terry Volkwyn – Former-CEO of Primedia, founder of Lead SA: Considered as one of the most powerful and influential women in media but Terry Volkwyn never dreamed of a career in radio. She wanted to be a lawyer but didn\’t have the right matric subjects, so she went into dress-designing. After another career change, Volkwyn sold advertising space for the Rand Daily Mail when Radio 702 was launched. She instantly loved the rebelliousness of it and started running its sales team and selling up a storm. Eventually she would move from sales to programme manager and up the ladder until she reached the very top. In 2006, she was named Boss of the Year. In 2012, she won Company Women of the Decade in Media. In 2013, she was inducted into the MTN Radio Awards Hall of Fame.