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Branded Diaries in Corporate Branding and Identity

In the modern business landscape, where digital tools dominate, the value of tangible, high-quality branded materials should not be underestimated. One such powerful tool is the branded diary. Not only does it serve as a practical item for daily use, but it also plays a crucial role in reinforcing corporate branding and identity. This article …

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  1. Stars of the Small Screen: Olivia Pope, Samantha Jones, Don Draper – these three names aren’t just popular characters, but ultra-savvy PR and advertising pros! While our real lives may not be as glamorous as Samantha’s, as drama-driven as Olivia’s or as perfectly pitched as Don’s, they sure do make good television!

  2. Self-respect cannot be hunted. It cannot be purchased. It is never for sale. It cannot be fabricated out of Public Relations. It comes to us when we are alone, in quiet moments, in quiet places, when we suddenly realize that, knowing the good, we have done it; knowing the beautiful, we have served it; knowing the truth we have spoken it. Alfred Whitney Griswold

  3. When Bernays first started writing about Public Relations, he referred to it as an ‘applied social science’. At the time (around 1920), the concept of social psychology was gaining popularity. And, thanks to his double uncle, the public was starting to accept the idea of psychology more and more. Bernays viewed PR as a way of understanding the attitudes and behaviors of crowds and how to change them. Back then, communication was just one of the ways to achieve that.