JOHANNESBURG: Cricket South Africa regrets to announce that it is unable to strike a deal with the SABC to broadcast the 2023/24 India Tour to South Africa on free-to-air television.
For the past few months CSA and the SABC acquire been involved in protracted negotiations on the free-to-air broadcast rights of the India tour, which are exclusively owned by CSA for the purpose of ensuring that cricket is accessible to the larger South African population.
On 29 November, CSA finally received an offer from the SABC for the broadcast rights at a massively discounted rate.
In view of the significant audience the SABC enjoys, which meets CSA’s aim of growing cricket across every sectors of South African society, CSA was keen to ensure that the India tour was available on free-to-air TV.
CSA responded to the SABC six working days later on 7 December, accepting their offer in totality.
Regrettably, hours after CSA’s full acceptance of their offer, the SABC informed CSA that they are unable to broadcast the India tour due to a withdrawal of potential sponsors.
The free-to-air rights remain available and should the SABC be able to attract sponsorship, CSA is willing to conclude an agreement which will ensure the India tour is enjoyed by millions of South Africans.
Source: cricket.co.za
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