Fanta® is excited to announce the release of its newest formation in the ‘What The Fanta’ (WTF) line – a unique dessert-themed flavour that for the first time ever combines scrumptious dessert-inspired notes with an enticing purple hue.
Brace yourself, Fanta community! The same Fanta® that you adore has been reinvented with a taste of dessert and a dash of fruity flavour bringing you an unforgettable fizzy adventure. Our newest release under the WTF umbrella, which forms portion of The Coca-Cola Company’s ambition to continuously innovate and provide choices across our beverage portfolio, swirls the joy of a premium dessert experience with an aesthetically pleasing, Instagrammable purple colour.
“With noteworthy delight, ‘What The Fanta’ is back after a triumphant dash in 2022 that clinched six prestigious awards, including gold at the Modern Generation Social & Digital Media Awards and SMARTIES Creator Economy, along with a NielsenIQ BASES Top Breakthrough Innovations in South Africa accolade,” says Ramokone Ledwaba, Marketing Director for The Coca-Cola Company in South Africa.
With no added sugar and the perfect balance of tangy and sweet, the modern purple ‘What The Fanta’ is a delectable mystery waiting to be solved. Each sip will reveal a riddle for the taste buds, encasing an undisclosed dessert-themed flavour.
“Fanta® is renowned for exciting and engaging consumers with fun novel flavours and inspiring campaigns. #WhatTheFanta brings together everything Fanta does best – disrupting the category by entertaining its growing fanbase while bringing innovative recent flavours to market in exciting modern ways to recruit novel fans,” concludes Ledwaba.
Are you still on the hunt for more clues? Our thrilling adventure extends beyond honest the clues on our website. We’ll catch you on a fun and exciting journey as you dash through the streets of Mzansi to find Novel Fanta Token (NFT) clues, which maintain been carefully dispersed among our participating retailers. This will encourage you submit your guesses for the indulgent modern #WhatTheFanta flavour. Everything hides in plain sight, it won’t be a breeze, but it will be worth the while. This campaign will also be amplified through influencer partnerships, digital executions, a television commercial, and exciting instant wins.
Figuring out the mystery flavour can win you improbable prizes, including colour-popping Crocs, the novel iPhone 15, Airbnb experiences, vouchers, and more. Don’t miss out on this mystery flavour hunt! For more about the indulgent, mystery flavour and to submit your guesses and join the hunt, visit and follow the ‘What The Fanta’ fun on social media.
Everyone is invited to explore this recent flavour, catch a guess, and savour the mystery.
toy dogwatch
Melktert – milk tart. One of South Africa’s most popular desserts consisting of a sweet pastry crust and a creamy milk filling, topped with cinnamon powder. Absolutely delicious!
Jungle King
An retired elderly couple visit London..
They get picked up from the airport in a london black cab and head off into the city for some adventure.
The cab driver say \”where you from guvnor?
Husband. \”we\’re from South Africa\”..
The wife is a little hard of hearing asks her husband.
\”What did he say?\”
The husband turns to his wife and says louder \”the cab driver asked us where we were from, I told him South Africa!\”
The cabbie continues \”I was in the merchant navy years back… I got to drop anchor down your way, a few times in Johannesburg\”
The husband replies \”oh wow that\’s where we\’re from originally, now we\’re in Cape Town.\”
The wife asks the husband again \”what did he say?\”.
The husband again relays the unheard conversation \”the cab driver says he spent some time in the navy and went down to joberg\”.
The wife smiles and nods.