
From soft skills to core competencies – the recent essentials for future entrepreneurial success
To succeed in the future, entrepreneurs must embrace technology, social imperatives, and adaptability. With advancements in artificial intelligence, sustainability and…

Hairpin
Myth: PR success is based totally on chance. Fact: While there’s an element of unpredictability to PR, success is really based on strategy. Another common take on PR is that not much planning goes into it – that PR pros just push press releases or spray their message indiscriminately to the media, hoping for an easy hit. This couldn’t be further from the truth. PR is all about timing and strategy. Most successful PR professionals are news junkies, which is helpful because a huge and essential par of the job is staying up-to-date on current events, trends, and breaking news. If anything relevant to your client is going on in the media, you need to act quickly and approach clients with a plan of action for leveraging the opportunity before someone else beats you to the punch. While it may look like certain articles or announcements get published just because the topic is inherently interesting, PR teams work hard on behalf of their clients to cultivate relationships with reporters and prove that certain stories are relevant and worth printing.
Rummy Stickers
The three main elements of Public Relations are practically as old as society: informing people, persuading people, or integrating people with people. Of course, the means and methods of accomplishing these ends have changed as society has changed. – Edward Bernays
Killah Goose
“Sometimes being helpful means anticipating your customers’ needs before they even have to articulate them.” ~ Oscar Auliq-Ice, Happy Customers