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You are here: Home / News / inDrive Champions Female Empowerment in South Africa’s E-Hailing Industry

inDrive Champions Female Empowerment in South Africa’s E-Hailing Industry

25 March 2025 by Guest
inDrive

As South Africa continues to grapple with a persistently high unemployment rate, with 35% of women unemployed in the last quarter of 2024, global mobility leader inDrive (www.inDrive.com) is taking action to drive meaningful change. With a mission to impact 1 billion people globally through challenging injustice, inDrive is committed to increasing female representation in South Africa’s e-hailing industry and creating economic opportunities for women.

This International Women’s Month, inDrive is taking a bold step toward greater inclusivity by setting a target to onboard over 400 female drivers in Cape Town. By creating more earning opportunities for women and meeting the growing demand for female drivers, this initiative seeks to foster a more diverse and equitable ride-hailing industry. Increasing female representation behind the wheel is a key move toward economic empowerment and a more inclusive mobility landscape.

Recent research revealed that over 80% of e-hailing passengers would prefer female drivers when given a choice. These findings highlight the critical need for increased female participation in the industry, ensuring more inclusive, and trusted mobility experience for all.

“We understand the barriers women face in accessing employment opportunities in South Africa. Our commitment to increasing female driver participation is just one of the ways we aim to create more equitable opportunities,” said Ashif Black, Country Representative at inDrive South Africa. “Passengers also have the option to select female drivers, enhancing their control over the ride experience and further empowering women in the industry.”

Beyond economic empowerment, inDrive’s initiative strengthens trust and confidence in South Africa’s ride-hailing services by providing passengers—especially women—with greater choice. As the company continues its global mission to challenge injustice, create opportunities, and redefine fair mobility, it remains steadfast in its commitment to driving gender equality in the transport sector.

Distributed by APO Group on behalf of inDrive.

Press Contact:
Public Relations Manager – inDrive Africa
Lineo Thakhisi
Phone: +2781 3636 872
Email: lineo.thakhisi@indriver.com

About inDrive:
inDrive is a global mobility and urban services platform. The inDrive app has been downloaded over 280 million times, and was the second most downloaded mobility app for the third consecutive year. In addition to ride-hailing, inDrive provides an expanding list of urban services, including intercity transportation and delivery. In 2023, inDrive launched New Ventures, a venture and M&A arm.

inDrive operates in 888 cities in 48 countries. Driven by its mission of challenging social injustice, the company is committed to having a positive impact on the lives of one billion people by 2030. It pursues this goal both through its core business, which supports local communities via a fair pricing model; and through the work of inVision, its non-profit arm. inVision’s community empowerment programs help to advance education, sports, arts and sciences, gender equality and other vital initiatives.

For more information visit www.inDrive.com

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As South Africa continues to grapple with a persistently high unemployment rate, with 35% of women unemployed in the last quarter of 2024, global mobility leader inDrive is taking action to drive meaningful change. With a mission to impact 1 billion people globally through challenging injustice, inDrive is committed to increasing female representation in South Africa’s e-hailing industry and creating economic opportunities for women.

This International Women’s Month, inDrive is taking a bold step toward greater inclusivity by setting a target to onboard over 400 female drivers in Cape Town. By creating more earning opportunities for women and meeting the growing demand for female drivers, this initiative seeks to foster a more diverse and equitable ride-hailing industry. Increasing female representation behind the wheel is a key move toward economic empowerment and a more inclusive mobility landscape.

Recent research revealed that over 80% of e-hailing passengers would prefer female drivers when given a choice. These findings highlight the critical need for increased female participation in the industry, ensuring more inclusive, and trusted mobility experience for all.

“We understand the barriers women face in accessing employment opportunities in South Africa. Our commitment to increasing female driver participation is just one of the ways we aim to create more equitable opportunities,” said Ashif Black, Country Representative at inDrive South Africa. “Passengers also have the option to select female drivers, enhancing their control over the ride experience and further empowering women in the industry.”

Beyond economic empowerment, inDrive’s initiative strengthens trust and confidence in South Africa’s ride-hailing services by providing passengers—especially women—with greater choice. As the company continues its global mission to challenge injustice, create opportunities, and redefine fair mobility, it remains steadfast in its commitment to driving gender equality in the transport sector.

Per Kind Favour of APO

Africa Fact: Africans cultivated crops 12,000 years ago, the first known advances in agriculture. Professor Fred Wendorf discovered that people in Egypt’s Western Desert cultivated crops of barley, capers, chick-peas, dates, legumes, lentils and wheat. Their ancient tools were also recovered. There were grindstones, milling stones, cutting blades, hide scrapers, engraving burins, and mortars and pestles.

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Category: NewsTag: 2024, Africa, APO, App, Arts, business, Cape Town, challenge, community, critical, demand, Education, global, new, ONE, Public Relations, South Africa, Women, Women's Month

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Reader Interactions

Comments

  1. Chuckles

    3 September 2026 at 3:49 pm

    Nigeria: You have two cows. You convince an old American woman to invest in them, but pocket the money and run.

  2. Heartbreaker

    31 August 2026 at 1:45 pm

    Interview with a pirate:

    There was a pirate who had agreed to do an interview with a local tv station. The reporter was very courteous and professional, giving a bit of background as to the pirate\’s business. She then began interviewing him.

    \”So Mr. Longbeard, are there any risks to your business? I see you have a peg leg- how did that come about?\”

    \”Well, y\’see I were sailing along the coast of South Africa, looking to plunder some locals when as I boarded the small boat from the ship, a great white shark came up and got my leg clean off. \’twas scary yes, but thus is the life of a pirate.\”

    \”Wow, that is pretty scary- well, how about your hook? What happened to your hand with that?\”

    \”Oh now that\’s quite the tale, y\’see I were fighting a rival pirate, and we had locked swords. We had been fighting for a few hours, and were both terribly fatigued. I had a bit of exhaustion and confusion, and when I went to block one of his sword blows, I met him with me hand instead of me sword. Took it right off, but it shocked him so much I managed to get him back pretty good and have him submit. So the hook hand was given as a replacement.\”

    \”Wow. Simply fascinating. Now, what about your eye patch? How did that happen?\”

    \”Well, one day, a seagull was flying overhead, and I looked up. It pooped right in me eye.\”

    \”… Well wow. I must admit, I wouldn\’t think just seagull poop could damage the eye that badly.\”

    \”Oh, I forgot to mention… it were me first day with the hook.\”

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