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Ken Forrester Teams Up with Makro to Launch Premium Private Brand Wine

Ken Forrester Teams Up with Makro to Launch Premium Private Brand Wine Acclaimed wine maker, Ken Forrester, launches Trillenium, an exclusive private brand Chenin Blanc wine, available only at Makro. This expertly blended wine marks Makro’s Private Brand entrance into the premium wine category, offering a sophisticated choice for wine enthusiasts. Ken Forrester, often referred …

Ken Forrester Teams Up with Makro to Launch Premium Private Brand Wine
Acclaimed wine maker, Ken Forrester, launches Trillenium, an exclusive private brand Chenin Blanc wine, available only at Makro. This expertly blended wine marks Makro’s Private Brand entrance into the premium wine category, offering a sophisticated choice for wine enthusiasts.

Ken Forrester, often referred to as the ‘King of Chenin,’ brings his extensive expertise and innovative approach to the creation of Trillenium. His meticulous attention to detail and commitment to excellence result in a wine that is both elegant and approachable, catering to both seasoned wine connoisseurs and those new to premium wines.

“We are incredibly proud to introduce Trillenium as part of our exclusive Private Brand range,” said Divan van Wyk, Senior Wine Buyer for Makro. “Collaborating with Ken Forrester, an acclaimed legend in the wine industry, ensures that Trillenium is a remarkable representation of premium South African winemaking. This Chenin Blanc stands out with its vibrant acidity, complex flavors, and a luxurious finish, making it an ideal selection for any fine dining experience or special occasion. This is further emphasised in the Trillennium label, which features a compass design, symbolizing the celestial alignment across all South African vineyards, where the same constellation graces the African sky.”

The introduction of Private Brand wine underscores a Makro’s focus on Private Brand products as a strategic growth vector. It is additive to the 40 Private Brands, already available at Makro, many of which are national brand leaders in their own right. Makro is committed to expanding the Trillenium brand so wine lovers can look forward to more exclusive wines produced in partnership with leading winemakers.

Trillenium is available exclusively at Makro stores nationwide as well as online at makro.co.za, at R199 per bottle.

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Author: Aissa Sithole from Accenture Song on behalf of Makro.

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