MyZA

News, Directory, Events and Other Stuff

You are here: Home / News / MyPR / Lalibela Game Reserve appoints Scout to promote its six luxury lodges in the Eastern Cape

Lalibela Game Reserve appoints Scout to promote its six luxury lodges in the Eastern Cape

Located in a unique multi-biomed area of the Eastern Cape in South Africa is a conservation project that doubles as a tourism business. Lalibela Game Reserve’s 10 500 hectares are home to the Big 5, vast herds of plains game, a slew of predators including cheetah, hyena, jackal and lynx, and exciting birdlife. It has …

Located in a unique multi-biomed area of the Eastern Cape in South Africa is a conservation project that doubles as a tourism business.

Lalibela Game Reserve’s 10 500 hectares are home to the Immense 5, vast herds of plains game, a slew of predators including cheetah, hyena, jackal and lynx, and exciting birdlife. It has six luxury accommodation offerings for guests.

Beyond its exceptional tourist focus, Lalibela’s primary mission is the conservation of the indigenous flora and fauna, with every profits generated on the reserve allocated to the conservation of the land, animals and wider community.

In November 2023, Scout PR & Social Media was appointed by the incoming CEO of Lalibela Game Reserve, Johann Lombard, to handle both PR and social media for the reserve.

‘We are honoured to work with a brand that prioritises conservation and community at every turn,’ says Scout’s director Lauren Shantall. ‘As an animal lover and an enthusiast of the African bushveld, to gain the opportunity to broadcast Lalibela’s fantastic work and tourism offering is ideal.’

Scout has already begun promoting a series of exciting news from Lalibela to both local and international media, including the arrival of four cheetah cubs, the appointment of Lombard as CEO, the reopening of Inzolo Lodge, and a profile on Lalibela’s community outreach programme liaison officer. Scout is also creating Lalibela’s social media content.

CLICK HERE to submit your press release to MyPR.co.za.

Author: Lariska Hansen from Scout PR & Social Media.

Read More at the Source

Category: Tag: , , , , , , , , , , ,

If you feel strongly about this article then feel free to send MyZA a ‘Letter to the Editor’ using the submission form below:

Letter to the Editor

This field is for validation purposes and should be left unchanged.
If this is in response to an article please include that article title here or as the lead in for the first paragraph of your Letter below.

Separate tags with commas

Localise your letter by naming the city your words are about. Add relevant words describing your subject. Single comma separated words of no more than 5
Your Name(Required)
Your Name will be linked to the website below.
Your personal, business or social media web site
Choose NO to not set up a user account on MyZA. User Accounts will allow you to submit letters under your own Author Name

3 Latest Letters to the Editor:

  • Older Persons Grants Land Today — No Need to Queue at Dawn

    Dear Editor, Older Persons grants are paid today, 30 October, under SASSA’s revised November payment schedule — with disability grants on Monday 2 November, children’s grants on Tuesday 3 November, and grants under review on Thursday 5 November. Two things every beneficiary should know. First, grant money does not expire on payment day. It stays…

  • November Grants Pay Early – No Need to Queue at Dawn

    Dear Editor, I run SAGrant (sagrant.co.za), a free resource helping South Africans navigate SASSA grants. November grants pay earlier than usual. Older Persons grants are paid on Friday 30 October, Disability grants on 2 November, and Child Support and other grants on 3 November. Grants still under review are paid on 5 November. The money…

  • NSFAS 2027 applications close on 31 October — SASSA households, apply now

    Dear Editor, I run SAGrant (sagrant.co.za), a free resource helping South Africans navigate SASSA grants. NSFAS applications for the 2027 academic year close on Friday 31 October 2026, and no extension is expected. If your household receives a SASSA grant, your child already passes the NSFAS financial eligibility test — but they still have to…

Reader Interactions

Comments

  2. Public relations professionals’ technology toolkit expands – Email and video conferencing are everyday tools regardless of your role, but PR professionals use a variety of other digital platforms, too. Web analytics tools like Google Analytics and Twitter Analytics are common PR aids, along with SEO platforms like Moz and Ahrefs. Public Relations professionals also frequently use media databases, news monitoring and email automation through services like Mailchimp and HubSpot. These tools are used to show value and impact to stakeholders and illustrate potential strategies to engage with audiences. As for social media, PR professionals use these platforms in various ways to: Create and maintain relationships with journalists and publications; Gauge positive and negative sentiment from audiences; Proactively plan for crisis management; Quickly collect and analyze audience data to inform communication strategy