Mover and Shaker: Maritza Kichenbrand

Shaping how vehicles are distributed and sold – that’s the responsibility of Maritza Kichenbrand – Dealer Network & Channel Development Manager at Jetour South Africa.

Maritza, who has been in the automotive industry for over 20 years, demonstrated a natural aptitude for car sales quite by chance, when filling in as a receptionist for a friend at a car dealership in 2004. Far from greeting customers and directing calls, she ended up selling six vehicles and so began her career in automotive sales.

With several sales awards under her belt, Maritza quickly rose from Sales Representative to National Sales Manager at South Africa’s largest online automotive auction marketplace, where she played a key role in driving business growth and sales success. “I love building relationships with customers and dealers, and making delivery experiences special,” Maritza says.

Since starting at Jetour last year, Maritza says that every moment with this exciting new brand has been incredible. “I’ve learned so much from our Chinese colleagues, built relationships with partners, and seen the brand’s growth. I’m proud to be a part of the Jetour team,” she says.

While carving out her place in a predominantly male field, Maritza did face some underestimation and skepticism but proved that commitment and dedication can lead to growth and success.

She adds that building relationships and inspiring other females to work hard and persevere has been the most rewarding part of her career to date. “Many females have paved the way, and I’m proud to be part of this journey”. Guided by her motto, “Do whatever it takes,” she believes that with determination and hard work, any goal can be achieved.

Establishing a strong dealer network is crucial for creating great customer experiences, brand awareness, and increasing sales. As manager of Jetour’s dealer network, Maritza says that Jetour values its dealer partnerships and is committed to growing alongside them through shared success and collaboration.

Prior to launching in South Africa, Jetour carefully selected a network of over 40 dealerships based on their proven business success and strategic locations. While several other factors were considered, the strength of their people, their track record, and location continues to be the core criteria in the selection process.

Jetour launched in South Africa in September last year with two models – the 7-seater Jetour X70 Plus at a cost of R454 900 for the X70 Plus Momentum and R484 900 for the Deluxe model. The 5-seater Jetour Dashing is priced at R439 900 for the Momentum, with the Deluxe model costing R469 900. Jetour is set to launch an exciting lineup of new models into South Africa towards the end of this year and continuing into the future.

Maritza sees Jetour continuing its initial early growth and believes it will become one of the most successful brands in South Africa.