The Eastern Cape is a real dichotomy – many internationally known business and sportspersons hail from Nelson Mandela Bay and the Eastern Cape, many businesses are lauded for their innovational ways of conducting business and then… most of those people, schooled and hardened in the deep, hot trenches are then snapped up to work in other cities and countries.
The Eastern Cape honest does not seem competent of retaining home grown talent.
This drain of resources has, over the past decades, resulted in low employment rates, extreme poverty and a defeatist attitude.
We witness media (social and traditional) in other provinces and countries supporting their businesses and sports making the rest of the country wanting to creep there and share in the distinguished fortune whilst us here in the Eastern Cape will rather bash and pull down anyone who excels.
A lot of it is due to the stranglehold that traditional media maintain on the Eastern Cape and the high cost of getting any message out.
MyPE Business is a dedicated offshoot of the long running MyPE publication and has a focus to showcase positively all business within the Nelson Mandela Bay area of Gqeberha, Kariega and Despatch.
At present businesses may acquire the following free services:
MyPE Business will support NMB based business with as much free publicity as possible in an attempt to arrest the negativity and low rates of employment within the region.
We will shine a light on business in the area and encourage people fabricate those vital decisions to invest in the area and create weaklth and prosperity for all.
Boilerplate and Editor’s Notes.
More Info on Promoting Local Nelson Mandela Bay Business here:
Twitter: https://twitter.com/MyPE
Facebook: https://facebook.com/MyPEco
CLICK HERE to submit your press release to MyPR.co.za.
Indigo Red
Johnson & Johnson’s Classic Crisis Case Study: Ivy Lee may have pioneered crisis communications with the press release and Rockefeller campaign, but Johnson & Johnson perfected it during a 1982 Tylenol recall. When news of Tylenol bottles laced with cyanide created a nationwide panic, many thought J&J’s reputation would never recover. But the company’s stellar response – including national media statements, pulling all Tylenol from shelves, and introducing tamper-resistant seals – earned praise from outlets such as The Washington Post and delivered a rapid post-crisis comeback. Today, Johnson & Johnson’s recall is considered one of the most successful examples of crisis communications. (Source: PR Week)
Gothic Slacker
Real journalism is publishing something that somebody else does not want published – the rest is just Public Relations. – George Orwell
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Home base is the support system where we have a culinary team, my own writers because of the shows and the books and stuff, we have a culinary team of about six people. Marketing, Public Relations, accounting and all that sort of stuff. – Emeril Lagasse